Goals: Goal and Long Term

Why are goals necessary in life? Goals are objectives set for one to achieve. They come in different types and different length of time. One can have a personal, academic or career goal along with long term or short term goals. There are many goals I would like to achieve. I have created my long term personal, academic and career goals. My long term personal goal I have set for myself is to stay connected to my parents and siblings. I also want to have a family of my own. My academic long term goal is to complete four years in college and obtain a masters or bachelors degree in Computer Analysis.My career long term goal is to get a job in Computer Analysis.. Who should be the most important people in your life? Your parents and siblings are the people that you should never forget. For my long term personal goal, I would like to keep a strong relationship with my family because they are the people who was there for me whenever I needed them. To keep a strong relationship, I believe I need to have an open communication with my parents. For instance, I would call them if I were to come home late or keep them informed of my whereabouts. I want a family of my own that I can provide for them with a good home and with a stable income.I believe to reach this goal I need a small step. I want to save money and keep some in a savings account that I can use later in life for my family. I believe to reach this goal I need a short term goal that I can concentrate on for a short period of time. I feel that I need to show my parents that I am a responsible person and that I can fulfill any responsibilities given to me. During this journey in reaching in this goal, we may come cross penny little arguments that may escalate into bigger problems but surely if I follow my game plan everything should be alright. Education should be the first thing in everyone’s mind.Since I was a child, I had valued education very greatly. It has always been a big part in my life. For my lon g term academic goal, I want to complete my fours in college and proceed in my academic career. To maintain this goal, I would need to stay focus on my school work and keep up good grades. I would like to maintain a GPA of 3. 5 or higher. In order to complete this, I would have to do a lot of studying and dedicate most of my time into school. In the meantime, I would like to keep studying hard and concentrate in school. I would make school my number one priority or challenge.One challenge that can break this goal is procrastination. I tend to keep putting off some homework and leave it to do at the last minute. This will cause major problems and infer with my goals. But if I tackle my assignments early I know I can overcome that challenge. My long term career goal is something that can make my life better or worse. My long term career goal is to find a job that would give me a stable and comfortable life style. I would prefer a job to be along the lines in computers. If I want a dec ent job in the lines of computers, I would first need to find a temporary job that can help me get experienced.For example, I would look for a job like in Best Buy dealing with computers and helping customers fix their computers. I can also work in an office as a technician who fixes computers or any type of technology machines. The only challenge I foresee in the up coming years is the limited amount of computer related jobs. But I know if I follow each of my goals to my full ability I can overcome any obstacle laying in my way. I believe everyone should set goals because it helps you be organized and on track of what you would like to achieve.People can have different types of goals and even different time length of goal. The goals I have listed in this paper are personalized goals to help me benefit my life in an easier way. From keeping a good relationship with my family to graduating with a degree or even to getting a job along the lines of computers, I know I can follow each o f these goals and fulfill it without any obstacle getting in the way. Even if some goals were short term or long term, I feel that I can achieve these goals if I put my heart into it and work hard everyday.

“5th grade autobiography” and “the writer” Essay

Both Dove’s and Wilbur’s poems are written from the perspective of an older writer looking back at youth. Although in â€Å"5th Grade Autobiography† the author writes of her own youth from a first person perspective whereas the in â€Å"The Writer† the author writes about his daughter’s youth from an outside perspective, both wonderfully impart the blissful feeling of childhood through vivid descriptions of the soft and pleasant nuances that make childhood so blissful. Rita Dove shows us her  world through the lens of a fifth grader. She envies her older brother despite the fact that he is depicted as young and inexperienced, shown by his poor choice to squat in poison ivy. Her grandparents have a very strong presence and are given just as lively a role as her young brother. Pictures of luminous felines come to mind when she describes her grandmother, a youthful and vibrant staple in her world. Grandfather smells of lemons, a bright, zesty, lively smell, and is imprinted in her life memories of Christmases. Richard Wilber manages to conjure a similarly blissful/childish world encompassed by the sounds of a typewriter, beautiful linden windows, and the majestic and dreamlike positioning of his daughters room. He pulls us further into this blissful illusion by using words and descriptions alluding to a ship, drifting into the deep open water away from the rest of the world. After bringing us into the peaceful settings of a child’s world, both authors send us plummeting into deep thought. Dove does so by abruptly letting us knowthat this grandfather is no longer alive but his memory or â€Å"hands† still exist in our  minds as it did when it was written in this 5th grader’s autobiography. What does this say about her grandfather’s existence and death? Perhaps that recording it through a photo or even the writing of a 5th grader, it has become eternal. This pushes us to think about the sheer power of writing our thoughts and experiences down on paper. Richard also makes us consider the strength and power that writing has even for youth. The setting of his daughter’s writing turns into the prison trapping the delicate starling. The heart-wrenching struggle of the songbird to free itself from the  confines of the room, smashing its delicate body against the window until it finally slips free, it equated to the daughters struggle to get her words on the page. The young writer continuously pauses her finger-smashing to collect herself and continue on in her writing, similar to the bird repetitively picking up and trying again to find freedom. The humped and bloody bird is seen as his daughter, fighting with all its life force to free itself from the constraints we humans feel as writers until we finally break free, the same struggle his daughter faced in that very room.

Mexican society Essay

Mariano Azuela’s, The Underdogs, is full of characters that represent different sections of the Mexican society at the time of the Mexican Revolution around 1910 and each responds to the war according to their own circumstances and needs. The first such character is Demetrio Macias, a peace loving Indian, representing the poor peasants. His only interest is to protect what little he has. He is drawn into the revolution when he is being hunted by the soldiers of a political leader and he has to abandon his wife and child and watch the soldiers destroy his house. Demetrio responds by putting together a band of sharpshooting bandits who are wanted for various crimes they have committed At the start, Demetrio is full of noble ideas and wants to fight for the poor while taking from the rich, something like Robin Hood. The group is focused and meets with success. However as his group grows larger it becomes more difficult to control, because with each victory comes power and with that the demands. For instance, after each successful battle they feel justified in taking all girls above twelve years of age to â€Å"service† them. As time goes on, the rebels themselves forget what they are fighting for and start taking from the rich and poor alike Luis Cervantes, is a student portraying the educated middle class. He is captured by Demetrio’s men and manages to convince them that is a deserter of Huertas’ army and was actually trying to join them. He is unhappy with the treachery, and corruption in the Huertas’ army. The unnecessary meanness of the soldiers, rape, burning of homes, looting, torture, murdering of children. 1 Luis is a young man with ideals and a vision for the future. He believes that doing away with the crooked politicians will make Mexico a better place for everyone. While he imparts his wisdom on the bandits, some of them speculate if that is indeed what they are really all about, while majority just dreams about the booty the next town will bring. Luis’ unsuccessful attempts at conveying his insight to the bandits eventually cause him to change his direction and go in search of a business venture instead. The next characters we meet in the story are two women, who symbolize the role of the fairer sex in the Mexican war. First there is Camilla, who provides services such as cooking, or caring for the wounded. Although initially she comes across as a meek person, we see eventually that she is really a strong woman who has a major role to play in Demetrio’s life. Finally, there is â€Å"War Paint. † A very jealous and bold woman, who is always ready to rob anyone in her path. She uses sex to manipulate men and get what she wants. For example, at one point in the story Demetrio is ready to take her to a hotel after drinking heavily. She challenges his manhood by saying that a real man of his standing would find the best house in town, take it over by force if necessary and spend the night there. Thus, they spend the night in one of the best houses in town, and War Paint proceeds to rob it after entertaining Demetrio. It seems to me that the only person somewhat sincere with the revolution is Demetrio. After all he is the only one not willing to run away. He stands his ground and fights for what he believes in, despite the fact that the importance and force of revolution had lost its steam, and knowing in the end that he is outnumbered and will not survive. 1Cogan, Allan . The Underdogs (Los de Abajo): A Novel of the Mexican Revolution by Mariano Azuela. Retrieved from www. mexconnect. com

Company Law Assignment Essay Example | Topics and Well Written Essays - 2500 words

Company Law Assignment - Essay Example Anyone who wants to set up a retail business venture should be prepared to breathe, eat and dream work for his business to succeed. A retailer buys goods in bulk from wholesalers and resells the goods at a profit to consumers at the right size and an appropriate price. With reference to the amount of capital available for this family for the business ventures, I would suggest a sole proprietorship for the retail business venture. This business legal structure will allow the family to own its unincorporated business.This business venture will allow parents to delegate responsibilities to their children for the activities of the business run smoothly (Pride et al. 67). The family will operate the retail business as an extension of itself. The organizational structure of a sole proprietorship business is attractive since the losses and the profits of the retail venture are entered in the owner’s tax returns. This business structure does not have a room for separate filling. The o wner of the business is accountable for any business liabilities; thus, the head of the family will manage to involve his spouse and kids in the business, and exempt them from the liabilities of this business. Therefore, should anyone sue the business for injury, breach of contract or debts, the court can only levy the property of the head of the family, but not any property that belongs to the wife or children. As far as the relative flexibility of a sole proprietorship retail business is concerned, the business is easy.... This business venture will allow parents to delegate responsibilities to their children for the activities of the business run smoothly (Pride et al. 67). The family will operate the retail business as an extension of itself. The organizational structure of a sole proprietorship business is attractive since the losses and the profits of the retail venture are entered in the owner’s tax returns. This business structure does not have a room for separate filling. The owner of the business is accountable for any business liabilities; thus, the head of the family will manage to involve his spouse and kids in the business, and exempt them from the liabilities of this business. Therefore, should anyone sue the business for injury, breach of contract or debts, the court can only levy the property of the head of the family, but not any property that belongs to the wife or children. As far as the relative flexibility of a sole proprietorship retail business is concerned, the business is easy, and its structure is easy to understand. Further, the business is highly flexible, because it is run the way the owner of the business decides. Liability of this business lies with the owner and nobody else, and he is accountable for the entire activities of this business (Pride et al 67). Sole proprietorship can easily attract funding from banks and other financial institutions. A retail business venture under sole proprietorship has several merits. The first advantage is that the business is less complex, and decision making process is uncluttered and fast than a partnership, or other business structures (Boone & Kurtz 78). Furthermore, the chief merit of a sole proprietorship is that it is the

Nursing organiztion Research Paper Example | Topics and Well Written Essays - 750 words

Nursing organiztion - Research Paper Example This structure is often presented in the form of a chart to clearly identify the mode of delegation of authority in an organization. It is not meant to be the physical premises of the organization but is a part of infrastructure to support an organized group of an organization’s staff to perform in the direction of attainment of the organizational goals. (Blenkhorn, 2005) Organizational structure is the internal, formal framework of an organization that shows the way in which the management is linked together and how authority is transmitted. A typical structure is one that is based on departmental lines, and these departments are divided according to function or the type of work carried out. Structures can be illustrated by means of an organization chart. A traditional one, showing functional structure, is shown in figure 1. Standardization can be explained as a measurement of the applied organizational structure which denotes the extent to which that particular organization is dependent upon processes and regulations in directing its staff behavior. For instance, if there is a policy clarifying the course of action of applying for leave, it is standardization. It can be explained as an important measurement of organizational structure pointing out the extent upon which one or more designations are decided to possess the main locus of authorization. For instance, if we look at a structure chart the chain of command is clearly seen in it. This is meant to be the clear specification of each and every role and position shown in the organization chart. To be more specific we can say that identification of particular tasks performed by that staff member such as the phlebotomist or in a broader sense a specific function may just be identified as for example â€Å"Financial duties†. It is identified as a facet of organization which recognizes the

Personal Investment in the UK is it Science of Matter of Good Fortune Essay

Personal Investment in the UK is it Science of Matter of Good Fortune - Essay Example More evidently the increase in the number of retirement people in the region has led to the fall in the demand for saving and investment in the region. Again the level of investment practices carried out by the people gains a larger relation to the insurance and pension related schemes where the people invest out of a precautionary motive. Different economic changes like crash in the housing market also tends to lower the practice of personal investment in the region (Banks and Tanner, 1999, p.6-9). Different Types of Investment in United Kingdom In United Kingdom people tend to invest or conduct their personal savings through the use of different tools like investing in mortgage funds, investing on pension or other insurance related funds, depositing money in banks or in securities issued by different financial institutions. Further people also tend to invest their money in many asset related or commercial funds apart from investing in agricultural and national savings deposits. The major part of the personal savings owes to funds related to pension and insurance other than mortgage or housing properties (Banks and Blundell, 1994, p.67). Types of Personal Investment in United Kingdom and Popularity of Use In United Kingdom the aspect of personal savings and investment gains attention in regards to categories like pension funds and other insurance related sectors. However other than the pension and insurance related funds the personal investment activities of the people also centre on deposits made in banks. Investment is again made by the people in funds created for the housing societies. Moreover other than the listed areas the people also tend to invest largely in sectors such as shares and dividend mainly equity based issued by registered companies operating in United Kingdom. In other types of personal investment practices the people also tend to invest largely in different types of asset funds bearing interest gains and in other savings fund issued by the national government. The six different areas into which the people residing in United Kingdom tend to invest their personal finances also contain of security deposits and other unit trust schemes (Banks and Blundell, 1994, p.69). Out of the six listed avenues available to the people in United Kingdom to conduct their personal savings it is found that the sector of pension funds and insurance schemes gains the highest amount of attraction. The main reason inferred for the growing attention of the people to invest along the pension and insurance related funds is to gain a large amount of tax benefits. The people avail the exemption advantages from tax charges in regards to their investment in pension and insurance funds. Moreover in regards to the insurance sector the people also avail benefits linked to the market where the insurance schemes chosen for investing by the people stand to be market linked. Thus the people through the

Nevada Essay Example | Topics and Well Written Essays - 500 words

Nevada - Essay Example Early white settlements were Spaniards headed by two Spanish explorers Father Francisco Atanasio Dominguez and Father Silvestre Velez de Escalante both were looking for the route that connects the San Buenaventura River into the Rocky Mountains down to the Pacific, however none were unearth. On the same occasion another Spanish Friar again aim to locate the route but instead find himself into Las Vegas. When Spain had befallen, Mexico ceded Nevada, this is the time when the Paiute tribes became slaves and were exported by the Mexicans. Nevada was teeming with natural resources that perhaps that is one of the motivations of the newcomers to settle in the place. Exploration had started off during 1821 when Peter Skene Ogden of the Hudson's Bay Company of Great Britain and Jedediah Smith of the Rocky Mountain Fur Company followed by others entered the opposite ends of Nevada seeking new beaver ponds and the elusive river, the San Buenaventura. Several explorations aimed to locate the my sterious San Buenaventura River but none of them ever finds it. The end of the Mexican War started to be the second phase of the Great exploration towards the frontier of Nevada. The discovery of gold had further the determination of many explorers.

Bruce Smith is a totally incompetent manager Essay

Bruce Smith is a totally incompetent manager - Essay Example The essay hereby proffers theories and concepts that aim to evaluate Bruce Smith’s performance as a manager of the Printery Section of Paper Partners, a small printing firm located in regional Queensland, owned and managed by Paul Southey Case Background Paul Southey is currently in a dilemma in terms of providing an appropriate evaluation for Bruce Smith, the Printery Manager of his firm, Paper Partners. As a manager, Smith’s subordinates rate him as exemplary and provided positive ratings. However, as a colleague and a co-manager, Smith was rated as a nightmare to work with, rude and with utter disregard of the other sections of the company. When confronted with his behavior, Smith admitted his primarily focus on his Printing section with minimal regard to the sales or packaging sections. In this regard, Southey needs to evaluate his behavior and determine the best course of action to solve the problem. Is Smith really an incompetent manager, as contended by other man agers of other departments? Or is Smith an effective manager but a poor colleague? Definition of Terms To support one’s arguments that Bruce Smith is considered a totally incompetent manager, one needs to qualify the definition for incompetence. The online dictionary defines incompetence as â€Å"the quality or state of being incompetent; want of physical, intellectual, or moral ability; insufficiency; inadequacy; as, the incompetency of a child hard labor, or of an idiot for intellectual efforts† (Webster, 1913). The term identifies insufficiency in qualifications. According to Alaspa (2008) in his article entitled Identifying incompetence,† Margaret Heffernan has assembled this list of the ten habits of total incompetence, to wit: (1) an inability to act; (2) failure to divulge crucial concerns; (3) oversensitivity; (4) refusal to deviate from procedure; (5) preference for weak candidates; (6) focusing on minute tasks; (7) inability to comply with deadlines; (8 )lack of recruitment skills; (9) reliance on consultants; and (10) work the longest† (Alaspa, 2008, pars. 2 – 11). The list however, identified habits or patterns of behavior that one has been accustomed to do. In analyzing the insufficiency of a manager to categorize him as totally incompetent, one needs to evaluate not only one’s technical skills, but interpersonal skills, as well. Robbins, et.al. (2008) averred that managers, to be effective, need to perform functions of planning, organizing, leading and controlling (p.5) and assume ten roles grouped into interpersonal relationships, transfer of information, and decision-making (pp.5 – 7). Using these concepts, Smith’s performance can be evaluated first as a manager, using the comments from his subordinates and identifying the functions or skills manifested in the theories provided in various literatures. After which, Smith’s performance will also be evaluated as a colleague. Evaluation of Bruce Smith as a Manager The comments of Smith’s subordinates are enumerated and summarized, and the following managerial functions and skills manifested are identified as follows: SUBORDINATES COMMENTS MANAGER’S FUNCTIONS/SKILLS Nella McDonald Great to work for; gives Interpersonal skills (leader) credit for ideas and motivates Stephen Dye Good leader and problem Interpersonal skills (leader) solver Decisional (disturbance handler) Alex Brown Gives

Leonardo Da Vincis journey to a master of art Research Proposal

Leonardo Da Vincis journey to a master of art - Research Proposal Example He was the dishonest son of Messer Piero Fruosino di Antonio da Vinci, a Florentine legal representative and Caterina, who was a peasant. Leonardo had no last name in the contemporary way, though ‘da Vinci’ plainly meaning ‘of Vinci’ was his family name given to him, â€Å"Leonardo di ser Piero da Vinci†, which means â€Å"Leonardo, son of Piero from Vinci.† A little bit is acknowledged regarding his early days, which has been the focus of past speculation by a lot of historians. When Leonardo was five years old, he went to reside in the house of his father, along with his grandparents and uncle namely Francesco, in a little town of Vinci, where his father had wedded with a sixteen year old girl, Albiera. She loved Leonardo however unluckily she passed away in a young age3. Just two events of his early days are recorded. First one, which he observed as a portent, was when a kite crashed from the skies and floated above his cradle, its tail feat hers combing his face. The second confrontation took place while he was traveling around in the mountains. He found a cave and documented his feelings at being, on one hand, frightened that a number of huge monsters may wait there and at the same time, motivated by inquisitiveness to find out what was in the cave4. In 1466, when he was fourteen, Leonardo was trained by one of the most victorious artiste of his time named as Andrea di Cione, also identified as Verrocchio. The workshop of this famous teacher was in the mid of the scholarly currents of Florence, declaring the little Leonardo of an education in the subject of humanities. As a trainee, Leonardo would have been educated in all the innumerable talents that were engaged in a customary workshop. Though a lot of craftsmen concentrated in work for example frame-making, gilding and bronze casting. Leonardo would have been uncovered to a huge variety of technical abilities and had the chance to study drafting,

The reation and Incidence of Nuclear Weapons Essay - 3

The reation and Incidence of Nuclear Weapons - Essay Example The paper will compare the articles written by John Muller and Robert Gallucci and discuss their viewpoints where Muller believes that nuclear weapons pose no threat to the world and Gallucci has stated that these weapons can be dangerous. In the article by John Muller, the incidence of nuclear weapons proves to be of no use nor danger to the world for a number of reasons. This includes the fact that after the second world war, a lot of research has been placed towards their development and production. At the same time, policies have been enforced and forecasts have been made that their explosions are bound to take place during ten year periods. However, so far, no accident pertaining to them that is neither explosion nor the usage of nuclear weapons has taken place, despite years having passed through. The nuclear weapons have been developed to deter the Soviet Union from inaugurating military aggression, similar to that which had been practiced by Hitler, despite the party having no interest in doing such a thing. On the contrary, in accordance to the article by Gallucci, the obvious concerns of the worldwide policy makers with regards to nuclear weapons is highlighted whereby it is mentioned that the mere creation of these weapons has proved to be one of the most endangering events in the course of history. This is because these weapons not only possess the power to cause destruction to the world but they are also able to cause reactions which would result in massive climatic changes to be experienced globally as well. The possession of such weapons is deemed to be a source of safeguard against oppression against one’s economy. However, it must be considered that errors are bound to exist and these can prove to be very costly when nuclear power is involved (Gallucci 54). Mueller states that the productions of these weapons have caused wastage in the monetary fund's which are used to develop. This is due to the fact that they are never intended for use and in accordance to the Brookings Institution study of 1998, the United States has spent over $5.5 trillion on these weapons since 1940 (Muller 2).

Ethics paper on Privacy and Confidentiality Term

Ethics on Privacy and Confidentiality - Term Paper Example These aspects range within intellectual, behavioral and physical factors in our lives (Chmara). Relative to privacy is confidentiality, which refers to treatment of data, or information that one has disclosed with an expectation that the information will not unveil to other people. Confidentiality is based on trust and anything under confidential terms should only remain within boundaries (Rothstein). At times, there are actions and measures directed at maintaining and protecting the confidential data. While privacy is all about people, a sense of control on other people access on us, protection rights and maintaining information within the power of the participant; confidentiality is about identifiable data, extensions on privacy, and agreements about maintenance along with access controls. From this perspective, confidentiality to some extend comprises of privacy (Rothstein). From my point of view, people posses a need for prima facie rights in privacy. In life, there exists a need for a right in revealing and concealing our relationships with the society and the outer world at large. In this perspective, at our work places, issues addressing health and productivity only concern the employed and the employer (Tomes). Again, there are situations that foster public interests, through agencies, institutions or the government, that demand on legitimate basis on the quest to know. In this case, it becomes very difficult to determine the needs to give priority. The dilemma is widely based on ethical conflicts. According to the health center laws, the difference in these two terms in shown in their description. Privacy is described as a control larger than timing, circumstances and extend that is associated with intellectual, behavioral and physical sharing of others. On the other hand, confidentiality entails information treatment as disclosed by individuals in accord to trust that it will never be disclosed (Behrnd-Klodt). Now, if the need to know from the employe r’s perspective does not tally with those of an employee, a paramount decision has to be made. Conflicts in terms of ethics rise because an employer is responsible for the protection of their consequent employees against health hazards at the work place. For this phenomenon to become a reality, calls employees to give in data on their health and working conditions to the employer must be enhanced. With reference to privacy and confidentiality, the much that employees are obligated in according their information to their employers, they might want to have some data with held, as a secret or on a confidential basis (Rothstein). Working in a health center might pose many challenges especially when faced with incredibly difficult situations. An individual wanting services from a health center may not want to get stigmatized based on the health issues she is attended. A good example is a pregnant woman entering a health center to get pregnancy counseling but does not want stigmati zation. Such stigmatizations are available in most health centers especially due to the signboards that give the health center clients directions to different offices (Chmara). Although most of the hospital managements do not appear to identify this as lack of privacy, in my opinion, it is. Specialists believe that closing of windows in time of physical examination and keeping results in the private area section entails privacy. However, this is

The analysis of TV shows Essay Example for Free

The analysis of TV shows Essay 1.1. Background Language is an illogical naming system of vocal symbol by means of which members of social group to cooperate or communicate (Bloomfield, 1933). Language has many variations since humans as the users of it are very creative. The more creative they are, the more variety the language has, but before the language experiences variations, it first undergoes changes, which make it look variable. Such changes occur mainly because humans are interacting with each other, whether it is through face to face meeting or through social media, like TV. TV has been influencing people’s speech in the term of their lexicon, by airing some shows, which expose many new terms. In this case, those shows involve influencing characters to spread the new terms. The influence is not only caused by their good look, but also from their typical lexicons that they use in their shows. Such influence is easy to make a change in the speech specially those, who watch and admire the characters fervently, the teenagers. The teenagers here are those, who are physically and mentally still growing in adolescent period, particularly teenagers in the age of nine to fifteen years old. They tend to use some lexicons, used in the TV shows. No wonder, this phenomenon is a must to be analyzed. A study done in London says that people undergo language change because they are introduced linguistic changes by members of social group with most social status (Holmes, 1947: 208). In this case, the artists or the characters, admired by the children, introduce them a new lexicon that influences their speech. The introduced lexicons are sometimes using foreign languages such as English and Malay, and they are always uttered in a typical intonation by the speakers. Thus, this happening must be analyzed in concern of the decreasing ability of children to use the standard form of Bahasa Indonesia or EYD (Ejaan Yang Disempurnakan). However, we do not have to force the children not to use those specific lexicons, because we still have to appreciate that those lexicons are the products of the speakers’ creativity. 1.2. Research Problems Based on the elaboration above, there are four formulated problems as follow: 1. How is the speech, used by children, that undergoes a language change? 2.How is the use of the changed language? 3. Why do children adapt the new lexicons? 4. How do children react towards the change in their speech? 1.3. Purposes of the study According to the background and the formulated questions, there are two purposes of the study. They are the general purpose and the specific purpose. The general purpose of this study is to appreciate the creativity of humans to produce new terms in a language in order to make the language vary. The specific purposes are drawn below. 1. To describe the speech used by children that undergoes a language change. 2. To describe the use of the changed language.  3. To describe the reasons why children adapt the new lexicons. 4. To describe children’s reaction towards the change in their speech. 1.4. Scope of the study The scope of this study is children in the age of nine to fifteen years old in Singaraja, who watch TV at least once per day. There are some concerns being analyzed in the study. They are the changed speech, the use of the changed speech, the reasons why children adapt the new lexicons, and the children’s reaction towards the change in their speech. In regards to the use of the changed speech, this study is limited to the oral communication done between children and children, and between children and adults. In finding the data, this study will be done in two places. The first place is on Jalan Pulau Komodo, Gang Aditya and the second one is in SMP Negeri 1 Singaraja, which is located at Jalan Gajah Mada 109, Banjar Bali, Buleleng. Those places are chosen because there are many children found there. The methods used in this study are observation, questionnaire, and interview. 1.5. Significance of the study The results of this study are expected to give benefits as follow: 1. Theoretically, this study results the description of TV shows’ influences towards children’s language, which is hoped to increase the enrichment of Sociolinguistics, specifically in the term of language change that happens due to the influence of TV shows. 2. Practically, this study is beneficial for university students and lecturers. For university students, this study  can be used as additional information about the influences of TV shows towards children’s language from the view of Sociolinguistics. For lecturers, this study can be used as a teaching material in relation to the happening of children’s language change. Besides, the result of this study is also expected to help other researchers as a reference when doing a study that is related to Sociolinguistics. 3. The result of this study is also helping society to react wisely towards the language change that happens to their children. The society will also be aware that various changes in a language are a normal condition because humans are becoming more creative as time goes by. CHAPTER 2 LITERATURES REVIEW In order to solve the problems in this study, the researcher is using some theories stated in some literatures. It is believed that a good study is a study that is based on strong and relevant theories. The theories used are stated as follow. 2.1. Language and Society As noted on neoenglish.wordpress.com in December 2010, language is a social-cultural-geographical phenomenon. To identify a language, people have to bear in mind that it will involve the geographical area in which the language is spoken, the culture and the society in which it is uttered, the speakers, the listeners, and also the purpose of the language. Language and society are two substances that are inseparable. Members of society cannot interact without a language and language does not exist if there is no society living. It is in society that humans acquire and use a language. In brief, by a language, humans can communicate and adapt to the environment socially and physically. Without a language, humans hardly communicate to each other. Even if they are able to, by using gestures, it will be very limited since gestures cannot describe all words that human think. The use of spoken language gives more chances to human to cooperate or interact rather than using media outside a language. 2.2. Speech Community Speech community is a group of people who use the same variety of a language,  share specific rules for speaking, and for interpreting speech (Nordquist, 2014). Speech is a form of social identity and is used, consciously or unconsciously, to indicate membership of different social groups of different speech communities (The Study of Language, 5th ed., 2014). Members of a community share a same feeling that they belong to the same group by using one variety of speech. In a speech community, the members are not only sharing the speech that they use, but also the norms in the speech itself. If members of a society use a same variety of speech, it means that they see the norms in the speech itself in a same way. People may become the members of a same community because they share at least on thing in their lives with the other people. In brief, people who share the same occupations, livings, or hobbies have the same view of the norms in a speech that make them become a speech community. 2.3. Language’s functions There are three basic functions of a language as noted on www.philosophy.lander.edu , in 2009, they are informative, expressive, and directive. Language is informative means that it functions to describe the world or reasons about it and it has a truth value. Language is expressive means that it reports the feelings or attitudes of the writer or the speaker. Meanwhile, the directive function of a language means that it is used for the purpose of causing or preventing overt action. In a nut shell, it is clear that every language has its own purpose. Even, it may be sometimes unacceptable for a certain group of people, but there is still a purpose made by the speaker in the language itself. The functions of a language are actually abundant. Because humans as the users of the language, use it to convey every activity that they do, and humans’ activities are uncountable. 2.4. Kinds of Language Cicero in 2011 stated that there seemed to be three kinds of language; they are namely slogan, factual, and thought. Slogan is a language that contains clichà ©s or ritualistic statements. It is usually found in a romance or fantasy writing. Sometimes, slogan language is also called idle talk, because when it is said, it does not matter for the hearers, since they already knew what was going to be said. Factual language is a language that involves science or statistical data. It is usually used by the speakers to  support what they have said before in order to convince the hearers that their statements are true. On the other hand, thought language is a language that neither use clichà ©s nor statements of truth. This type of language differs from the others in the way that it involves thinking. Thus, it is rarely used by people, since it requires the hearers to think about the utterance that they receive. Thought also sometimes makes the speakers change their utterance, because t he hearers might not receive their thought well. 2.5. Language Attitude Based on www.sil.org, in 2014, people have attitudes, feelings, beliefs, about language in general, their language, and the language of other people. The attitude of someone towards his language cannot be directly observed because it is demonstrated through actual behavior. Such happenings like how people treat other languages, how people do speech convergence, and how people stay stubbornly by doing speech divergence show their attitude towards particular language. The assessment of language attitudes necessitates asking questions about opinions of someone towards other people’s language. A positive attitude to another language will make a good maintenance towards the language being perceived. In the contrary, a negative attitude to another language may cause a neglecting towards each other’s language. CHAPTER 3 METHODS This study is done in order to elicit the needed data or information. The problems discussed in this study are analyzed by using some methods that include: (1) Research Design, (2) Setting of the Study, (3) Subjects of the Study, (4) Instruments, (5) Procedure of Data Collection, and (6) Procedure of Data Analysis. 3.1. Research Design This study is using descriptive qualitative design. This design is used as a procedure in identifying or depicting the real phenomenon happening in the setting of the study. Thus, the data in this study include the changed speech, the use of the changed speech, the reasons why children adapt the new lexicons, and the children’s reaction towards the change in their  speech, which are described in narrative verbal words. The purpose of descriptive qualitative study is to describe the real information based on the analyzed variables. Before this study was conducted, the researcher firstly visited the places that should be observed, they were on Jalan Pulau Komodo, Gang Aditya and in SMP Negeri 1 Singaraja, in order to familiarize the researcher and the children that are involved in this study. 3.2. Settings of the Study There are two places are used as the settings of the study. The first one was in a housing that is located on Jalan Pulau Komodo, Gang Aditya. There were 5 children being observed in this place. The second one was in SMP Negeri 1 Singaraja, which is located at Jalan Gajah Mada 109, Banjar Bali, Buleleng. In this place, there were also 5 children observed by the researcher. 3.3. Subjects of the Study The subjects of this study are the children in the settings of this study. Subjects of the study fall into three, they are (1) people, humans that researcher ask about the studied variables, (2) paper, documents or other printed media that are used by the researcher and has a correlation with the study, (3) place, spaces that the activities are conducted in (Arikunto, 1989). The subjects of this study are 10 children in total, on Jalan Pulau Komodo, Gang Aditya and in SMP Negeri 1 Singaraja. 3.4. Instruments As a support to the method in collecting the data, the researcher used some appropriate instruments that were coherent with the goal of this study. The instruments are observation, questionnaire, a note book, and a hand phone to record the interview. All the instruments are well-prepared to get supportive data for this study. 3.5. Procedure of Data Collection Based on the problems being discussed, there are some methods used to find the data of the problems. The methods that are used to find the data of children’s speech that undergoes a language change are passive participation observation and interview. This observation was done by using a recorder in a hand phone to record the specific lexicons used by the children of this study. To gain the data of the use of the changed language, the researcher  used observation method, particularly, passive observation method. A questionnaire was also given to each of the children to get the data of the reasons why children adapt the new lexicons. The questionnaire contained some comprehensible questions to answer. Before the questionnaire was answered, the researcher gave some explanations to the children about the questionnaire. To obtain the data of children’s reaction towards the change in their speech, a questionnaire was used. 3.6. Procedure of Data Analysis After having the collected data from the recording of the passive participation observation and interview, the results were then transcribed in the research. The data of the questionnaire answered by the children were also transcribed in the research. The data were next descriptive qualitatively written in the form of narrative verbal words. At the end, there was a conclusion taken about the influence of TV shows towards the children’s speech. CHAPTER 4 FINDING AND DISCUSSION In this part, the result of the study is described consecutively based on the studied problems that include: (1) The speech used by children that undergoes a language change, (2) The use of the changed language, (3) The reasons why children adapt the new lexicons, and (4) Children’s reaction towards the change in their speech. 4.1. Result of the study In this study, there were five questionnaires given to children, two times of observation, and five interviews were done to the other five children. The interviews were done between an adult and a child involved in each session. The data which are related to the problems studied, drawn as follow 4.1.1. The speech used by children that undergoes a language change The method used to elicit the data of the speech used by children that undergo a language change is observation. It can be seen that the lexicons adapted by children are still in the form of short phrases. They are used occasionally when the meaning of the lexicons can be delivered to the hearers. The example is the lexicons â€Å"Betul, betul, betul† adapted by two children at the age of nine. They used those lexicons only when they could get the chance to say that. One of the two children used those lexicons when he was asked by his friend whether he was going to move to another place. Still, most of the children’s speech adapts small numbers of lexicons, only from the TV shows that they like or even the character that they favor. Most of the lexicons used by 10 children are still simple. They reach words that are used in the TV shows that they like, which are mostly dedicated for children. The most obvious symptom gotten from their speech is that they used certain intonation to deliver the adapted lexicons. As in the lexicons â€Å"Betul, betul, betul† the intonation tends to be raising. It happened because they just solely imitate what the TV shows air to them. If the TV shows broadcast certain adapted lexicons by children with a raising intonation, then the children who copy that will tend to use the same intonation. However, in small cases, like what happened to another two children at the age of fifteen, they could make a bit variation to the lexicons that they adapt. Sometimes, they joked by slowing down or fastening the speed of saying the lexicons. Even the last syllables of the lexicons may be sometimes taken, as in the lexicons â€Å"Betul, betul, betul†, which were shortened into â€Å"Tul, tul, tul† by one of the fifteen-year-old children. The use of the changed speech was mostly done with their friends. It is because their friends could accept that and find that the use of the changed speech was fun. Another possible reason is their friends were using some adapted lexicons from other TV shows. Conversely, the use of the changed speech decreased when they talked to their parents or adults around them. The reason might be because the adults could not accept that as a form of appropriate speech when the children were talking to the elderly. Another plausible reason was because the adults did not use the lexicons, adapted by children, in their daily speech. The relationship between the children with the people that they are talking to also determines the use of the changed speech. It was found that the changed speech of children came up when they talked to close relatives or close friends. It is likely because they feel that the hearers can accept whatever speech that they use due to the closeness. However, when they talked to foreigners, guests, or other people that they rarely saw, the speech used by the children changed into the casual one that is the speech that could be accepted by anyone in their surroundings. 4.1.2. The use of the changed speech The data of the use of the changed speech are the results of the observation, questionnaires, and interview done by the researcher, which are presented as follow. 4.1.2.1. Communication between children and children Communication 1 Child 1: Yang nawang ape artine hot dog. Child 2: Tawang, anjing panas artine Child 1: Naa Naaa tidong ento tidong ento. Communication 2 Child 1: Yang be maan Shen Long tuni di Bloody Roare Child 2: Ajaan? Nyen keanggon? Child 1: Jenny keanggon Child 2: Meh nyaan, kan Shen Long aeng. Ngolok- ngolok gen gaene Child 1: Hahaha gurau je Communication 3 Child 1: Ri, abaang charger laptope Child 2: Oke fix, gampang From the data presented above, it can be seen that the adapted lexicons were used frequently by children when they were talking to each other. Mostly, the situation was very informal and they combined the lexicons with their regional dialect. The adapted lexicons were mostly used to fulfill the feeling of contentment of the speaker, because when they used the lexicons, they felt like they resembled the characters in the TV shows. Another function of the adapted lexicons is to soften the situation. As shown, in Communication 2, child one wanted to soften the situation between him and the interlocutor because he had lied to the interlocutor in the beginning. The use of the adapted lexicons is mostly accompanied with Balinese and Bahasa Indonesia. The accompaniment of Balinese is used when they are at home or playing in the housings around their living. However, the accompaniment of Bahasa Indonesia is used when they are at school, because most students are using Bahasa Indonesia there.

Psychological Operations Analysis

Psychological Operations Analysis ANALYSIS PSYCHOLOGICAL OPERATION IN PANAMA According to the types of psychological operation general can be classified into three types, which were Strategic Psychological Operation, Tactical Psychological Operation and Consolidation Psychological Operation. During the psychological operation in Panama, there are two main types of psychological operation that been use which were loudspeaker and leaflets. The psychological operation that used in Panama can be classified as types of Strategic Psychological Operation. Strategic Psychological Operation were activities that by using the political, economic, military, sociological and psychological against any group in the country either friendly, neutral or hostile group.[1] The aim of Strategic Psychological Operation was must be related to the support of civil population. The operation can increase the morale of friendly groups and at the same time can gain the support from the neutrals side. The America has using the loudspeaker operation in intervene of Panama. Before the America troop attack the enemy the loudspeaker of America will carry out messages as below[2]: Message 1. Phase 1. Attention, attention, attention. Everyone clear the building. Lay down your weapons. Come out one at a time with your hands on your head and you wont get hurt. The building is surrounded. Message 1. Phase 2. Attention, attention, attention. Everyone in the building. You have 5 minutes to lay down your weapons and come out with your hands on your head. We intend to destroy the entire building and kill all of you in it unless you do as you are told. You cant escape. The building is surrounded. Dont die when you dont have to. Your five minutes has started. Why the America always have to give this two message before the troop start to attack the enemy? This is because America wanted to create a good image for them. Through the message carried out by the loudspeaker not even can hear by the enemy but by the population too. The messages can stressed the legitimacy of the America action because the population of Panama will think that America troop has given chance for the enemy to surrender before they take action. The America also had taken over of the TV2, which was the most population TV station in Panama.[3] By taken over the TV station the America can easily to take control of the media or news among the population. The TV station use by the Pennsylvania National Guard, serving to calm down the population in Panama which in fears or rumors.[4] The America has using the loudspeaker and TV station to achieve the aim of this Strategy PSYOPs, the America always give a message that their aim was the Noriega and his violent underlings but not the people of Panama. If against the enemy, the Strategy PSYOPs can undermine the morale of enemy even can promote or encourage disagreement among the enemy’s organization.[5] The operation leaflet has been use by the America against the enemy to encourage them to surrender. A few of the leaflets was the theme of reward for weapons, the text of the leaflets has been carry out easily to understand with the amounts of rewards and the types of weapons with different amount of rewards, the leaflets not even ask the enemy to surrender their weapons but also ask the population the pointed the location of the enemy which hidden weapon. Besides that, America also have a poster which show that the Panamanians how to turn in their weapons. The application of the Strategic PSYOPs was to destroy the image and organization of the enemy. The psychological operation in Panama has aim to destroy the image of the Noriega, which force the population to accept him as a winner in the election. From one of application that use by the America was dissension and dissatisfaction between enemy leaders and the people.[6] The America has aim on this application to intervene on Panama and at the same time America can gain the support from the population that against the Noriega. From the operation of loudspeaker that carries out a message that America was take action because of justice of democracy. The Cartoon Propaganda in Newspaper also used to against Noriega. The America has using the Cartoon to create black propaganda against the Noriega. One of the cartoon with the title â€Å"Church?† has showed that the Noriega as the Devil hiding behind a Christian Cross.[7] This can be seen as a propaganda that creates by the America a gainst the population to believe that the Noriega was not a good leader. The America has influence the hearts and minds of the population either friendly, neutrals and the supporter of Noriega. The Strategy Psychological Operation was a long term of operation, so the effect of the Strategy was difficult to evaluate. The Operation Just Cause has been ended with the surrender of the Noriega which defeat by the PSYOPs of loud speaker with Rock Music. The America also win the hearts and mind of the population of Panama, if not they would not success in the operation. PSYOPs CAPABILITIES They are some capabilities of psychological operation that involve in the Panama. The capabilities that have in the Panama were create or destroy images, morale, keep public informed and undermine the enemy morale.[8] First create or destroy images, the image or moral of the person can be destroy by create some plan to exploiting the good or bad of the personnel. In the PSYOPs Panama the America has using the black propaganda against the Noriega, cartoon in the newspaper has destroy the images of the Noriega. Even the cartoon has been drew the Noriega as devil. Second morale of the people, the PSYOPs can use to change or improve the morale of the civilians by using the credible propaganda. There was a leaflet that use in the population was the tittle â€Å"Law†. The leaflet had asked the support for the democracy, respect the law and report the criminal act. This leaflet was tried to influence the people which may in the side of neutral, to make their attention on the democracy in Panama. At the same time it also can increase the morale of the anti-Noriega which they can gains more supportive of the population. Third keep public informed, the population must be keeping inform by the government about their objective or goals so can prove that they are carried the interest of the people and the nation. The loudspeaker and TV station has been use by the America to create their good image among the panama population. The America has told the population that because of the Noriega was not followed the democracy law, so he must be taken down. The America using the loudspeaker to act as they were the justice of democracy in Panama. Some of the leaflets also use to create a good image of America such as the leaflets with the title of â€Å"Christmas†, the text was much happiness and was for all the children of Panama. America has very active in create a good image among the population, may be this was some lesson learn from them during in the Vietnam War. The forth was undermined the morale of the enemy, by pointing out the weaknesses of the enemy, a PSYOPs can easily to undermined the morale of the enemy. During the PSYOPs in Panama, in the final stage of Operation Just Cause there was a group of PYSOP troop played a rock music surrounded the Vatican Embassy which the Noriega taken refuge.[9] The music has been played 24 hour a day without stopping until Noriega cannot taken it anymore surrendered him selves. The PSYOPs that using the rock music to bombard has been successful to undermined the will of Noriega to continue the fight with America. The fifth was encourage the defections and surrenders, the enemy can be encourage to surrender if they are been subjected to PSYOPs for a long time. The leaflets with rewards for weapons were PSYOPs that use to encourage the enemy to surrender their weapons. With the high rewards for the surrender the weapons, it will be the interest for the enemy. The loudspeaker also been use to encourage the enemy surrender themselves before they been attack. [1] Reader Pack [2] http://www.psywarrior.com/PanamaHerb.html [3] http://www.psywarrior.com/PanamaHerb.html [4] http://www.psywarrior.com/PanamaHerb.html [5] Reader Pack [6] Reader Pack [7] http://www.psywarrior.com/PanamaHerb.html [8] Reader Pack [9] http://www.psywarrior.com/panama.html

Monitoring The Technological Economic And Social Environments Marketing Essay

Monitoring The Technological Economic And Social Environments Marketing Essay Introduction In this day and age, the technological, economic and social environments are developing at a rapid pace, also it plays a crucial role in deciding consumption. The technological, economic and social environments belong to the marketing environment. According to Kotler (2004, p. 87) marketing environment can be defined as consisting of the actors and forces outside marketing that affect markers ability to develop and maintain successful relationships with its target customers. The marketing environment offers both opportunities and threats. Some assert that the monitoring of the technological, economic and social environments greatly contributes to anticipating customer requirements. However, others consider that it is not the significant element for anticipating although it sometimes proves successful. This essay will attempt to demonstrate that the monitoring of the technological, economic and social environments greatly contributes to anticipating customer requirements, although it also brings some problems, and companies should constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. To demonstrate this, this essay will show in three aspects, the monitoring of the technological, economic and social environments and how far they can anticipate customer requirements respectively. At the same time, the problems of the monitoring will be discussed. The monitoring of the technological environment The technological environment is perhaps one of the fastest changing factors in the marketing environment. Kotler (2004, p. 107) told about technology, as follow: Technology has released such wonders as penicillin, organ transplants, notebook computer and the Internet. It has also released such horrors as nuclear missiles, chemical weapons and assault rifles, and such mixed blessings as cars, televisions and credit cards. Some concede the significance of the technological environment but also propose that keeping pace with technological changes is becoming more challenging for companies today. For one thing, the technological life cycle is getting shorter. Take mobile phones as an example: 10 years ago, mobile phones were basically used to communicate, nowadays the functions of mobiles include Multimedia playback device, high-speed web browser, camera, Bluetooth and so on. The update pace of the technological environment is too fast to always track. For another thing, technology and innovations require heavy investment in research and development. For instance, the development of a drug is an enormously expensive process. According to the published average cost of drug development is approximately $800million (John and Ezekiel, 2005). The increasing cost of research and development makes it more difficult to master a wide range of technologies, even for big companies. However, it is a trend that technology develops faster and faster which means the development of society. Obviously, new technology would replace old technology which means that when old industries overlooked new technologies, their business declined. Hence, the companies must track technological trends and aware whether or not these changes will affect their products continued ability to satisfy customer needs. Also, there are some solutions for the high research and development budgets including collaborating with other companies to develop new products and technologies, acquiring smaller, innovative companies which cannot afford to develop and commercialise new products and technologies (Kotler, 2004, p. 108). Furthermore, the corporations may recover their expenses through charging a high price for the new products and innovation after monopolizing the market (John and Ezekiel, 2005). Consequently, it is essential for a company to stay ahead of others and update their own technology before it becomes outdated. Marketers need to understand the changing technological environment and how new technologies can satisfy customer needs. Example can be found in the case of Toyota Prius which are introduced in 2000 as their first hybrid car. As for the technologies used in Prius, Kotler wrote: The electric motor starts the car and operates at low speeds, using a nickel metal-hydride battery. At higher speeds, the Prius automatically switches to the internal combustion engine. Under normal motorway driving conditions, it should get 28 km per litre. (2004, p. 121) The Prius would get twice as many kilometres per litre of petrol, it costs about  £4,000 more than the Toyota Echo, although they are almost the same car. In spite of its high price, it has achieved great success after it was introduced. Kotler clearly highlighted the success: Between July and October 2000, Toyota sold 2,610 Priuses and had difficulty keeping up with demand. By the end of October 2000, the cars were waitlisted until January. (2004, p. 121) Toyota spend  £200 million on the whole marketing budget of the Prius in 2002, the reason why Toyota spend so much on it is competition and the new opportunities of new technology. Kotler (2004, p. 122) also pointed out that all car manufacturers have plans to move to hybrids to raise petrol mileage and lower emissions, including Ford, DaimlerChrysler and General Motors. It is clear that there are many reasons why people may want a revolutionary car. Some enthusiasts are crazy about scientific and technological advances and want the newest products. Others rebel against fuel price increase and prefer less-fuel consuming cars with hi-tech. Toyota acquired what their customers want and how new technologies can serve customer needs, as a result, it obtained significant success in the campaign of hybrid cars. To summarize, the technological environment is perhaps the most dramatic element to decide our consumption which creates both threats and new opportunities, therefore, to anticipate the customer requirements, marketers should watch the following trends in technology and try to adapt to these changes. They must stay ahead of trends so that they can make new marketing strategies, rather than becoming outdated and suffering the business decline. The monitoring of the economic environment The economic environment consists of factors that affect consumer purchasing power and spending patterns. It is manifest that consumer purchasing power is a vital factor in economic environment. Nowadays, the financial crisis still has detrimental impacts upon varies domains. Some studies have indicated that around 50% of businesses failed in the first three years of economic crisis, and a number of business closures have been the byproduct of an uncertain economy. However, several companies have withstood the test of time, such as Banco Popular, Ford Motor Co., Coca-Cola, Johnson Johnson and Sears (Caribbean Business, 2008). In this situation, how far the monitoring of economic environment can help to anticipate the customer requirements has become a heated topic. Examples would be mentioned as follow: One example is that according to Howard and Begun (2001), the economy crisis has made bargain-hunting rage, even high-end brands are trying to lower their prices, such as The May Conde Nast Traveler featured an unprecedented list of Cheap Chic hotels. Zagat also published its first Americas Best Meal Deals. And after dying out in the rich early 90s, the Blue Light Special is booming again at Kmart with a different image. It is as thrifty as before, but now it is also prevalent among the youth. Another example is that the National Association of Resale and Thrift Shops, which represent more than 1,000 thrift, resale and consignment shop members nationwide, conducted a survey which showed that fourth-quarter 2008 sales were up an average of 30 percent in more than 71 percent of the stores (Consumers Making the Shift to Thrift, 2009). All these successful cases demonstrate that the marketers should always monitor the major trends and shift their marketing strategies to satisfy their cus tomer needs. As we can see, when countries experience an economic collapse or an economic recession, consumer purchasing power would reduce which lead to consumers spending more carefully and seeking greater value in the products and services they buy. The successful companies notice this information and take swift steps to satisfy the customer needs which make they survive the economic recession, even create new opportunities for them. Moreover, customer spending pattern is also significant in the economic environment. Hence, marketers should also watch the changes of customer spending pattern. For example, to curb its greatly increasing population, the Chinese governments make laws to limit families to one child only. As a result, Chinese children tend to be over-spoiled and fussed as never before. Several studies show that parents in the average Beijing household spend about 40 percent of their income on their cherished only child. This trend has encouraged toy companies including Denmarks Lego Group, Japans Bandai Company (known for its Mighty Morphin Power Rangers) and Americas Mattel to enter the Chinese market (Marketing: Chinas (only) children get the royal treatment, 1995). The example shows the significance of monitoring of the customer spending pattern and reveals that marketers should determine how economic trends affect spending pattern and how they translate into marketing threats and opportunities for the companies. Nevertheless, some argue that the monitoring of economic environment cannot be always valid to anticipate the customer requirements. For instance, the luxury market is insulated from the economic decline, PwC partner Guy Gillon asserted that within the wider luxury sector, only 16% of consumers said that the economic crisis had resulted in a significant decline in their expense. PwC was commissioned by Abta to carry out exclusive researches to coincide with the inaugural Luxury Travel Forum, which attracts almost 100 delegates (Buyers rich and willing but getting more savvy, 2009). Consumers who have greatest purchasing power are likely to belong to the higher-income groups, whose higher-incomes mean that their spending patterns are less susceptible to economic changes than those of lower-income groups. Therefore, it seems that the monitoring of economic environment does not have great help in this situation. It is conceded that the monitoring of economic environment is not always effective, but it is still extremely important to anticipate customer requirements. Changes in major economic variables such as income, cost of living, spending pattern have a large impact on the market. Companies watch these variables by using economic forecasting. Companies do not have to be closed down in an economic downturn or in a boom. With proper warnings, they can take advantages of changes in the economic environment. The monitoring of the social environment Social environment in this essay refers to a host of domains including demographic, political and cultural environment. Kotler (2004, p. 91) clearly defined the demographic environment: Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation and other statistics. The demographic environment is of considerable interest to marketers because it involves people, and people make up markets. Demographic changing greatly influences the market requirements, such as a growing population means growing customer needs to satisfy, and then marketers are able to anticipate customer needs for some products and services. Also, marketing decisions are strongly affected by developments in the political environment. The political environment includes laws, government agencies and pressure groups that influence and limit various organizations and individuals, such as legislation regulating business, growth of public interest groups and increased emphasis on ethics and socially responsible actions (Kotler, 2004, p. 109). In addition, the cultural environment which is made up of institutions and other forces affects societys basic values, perceptions, preferences and behaviors. Individuals shape their basic beliefs and values when growing up in a certain society. The cultural environment plays a vital role in marketing decisions making, marketers must be aware of these cultural influenc es and how these influences might vary across societies (Kotler, 2004, p. 111). All of these elements have some impact on consumption, when marketers attempt to anticipate the customer needs, they should aware of all of these elements and how they influence the customer requirements, thereby making their marketing strategies appropriately. To demonstrate the importance of monitoring the social environment to anticipate customer needs, we take the monitoring of demographic environment as an example: According to Kotler (2004, p. 91), demographic environment refers to population size and growth trends, changing age structure of a population, the changing family, rising number of educated people and so on. Demographic shifts have important implications for marketing managers. For example, the rising ageing population will make a growing demand for healthcare products, pensions and services to cater to older consumer needs. According to Bentley and Ross (2006), the over-50s are becoming more comfortable with technology. An independent report conducted by Saga Holidays found that rather than keeping away from new media, over a quarter (27%) of the 1,000 people aged 50 and over questioned purchase goods online. The same analysis discovered that a third (37%) regularly send text messages. Meanwhile, a recent survey by Continental Research of the growth of the so-called silver surfer market revealed that in the last year, home Internet use among the over-55s has increased by more than 50%, growing from 2.9 million in 2004, to 4.4 million in 2005. The findings will remind travel companies to capture this fast-growing and affluent section of the holidaying public. Sagas website provides a good example of how travel retailers can target older travelers. At web design consultancy Foviance, director Catriona Campbell considered companies that want to capture older web users need to make their websites accessible and simple to use. To build on its brand as an over-50s specialist, Saga launched an online travel shop, SAGAtravelshop.com last month. The website makes consumers able to buy dynamically package trips as well as buy package holidays. The charity Help the Aged (Ageing Europe faces up to need for pension reform, 2003, p. 18) pointed out that now over-60s are more affluent and active, with lifestyles that are more similar to those of people in their 40s and 50s. Indeed, some companies, like Saga Holiday, are already aware of this demographic shift and adapting p roduct marketing and design to cater to older consumer demands. The changing family also plays a vital role in the demographic environment. The changing family which means the notion of the ideal family -mum, dad and two kids- has lately been changed. People are marrying later and having fewer children. Also, the number of working women is increasing including working mothers. This trend has boomed the child day-care business, cleaning and catering services, increased consumption of convenience foods, career-oriented womens clothing and many other business opportunities. For instance, Britain and America are around the top of both the convenience-food league and the working-woman league. The increasing of working women is pushing the time-saving trend and the consumption of time-saving products like convenience foods. Mark Price, who is the marketing director of Waitrose, Britains top-of-the-range supermarket, pointed out that the companys biggest item in meals at its Canary Wharf (London) branch is the ready-mixed Caesar salad in a box. It costs  £1 ($1.70) less if you buy all the ingredients and mix them yourself, however, people prefer the convenient but expensive one. Ready meals from supermarkets become increasingly popular in Britain. Ten years ago, the sector barely existed while now it is worth  £1.5 billion and is growing at 6% a year. These days, Tesco launches 1,200 new convenience products a year and the variety boosts consumption at the same time (Make it convenient, 2003). Also, it is difficult to monitoring the demographic, political and cultural environments at the same time, and it is complicated to analyze all elements to anticipate the customer requirements. Furthermore, similar to the economic environment, some cases prove that the monitoring of the social environment to anticipating customer requirements cannot be always valid, especially when some unpredictable affairs happens, Yang and Li (2008) showed that in the April of 2008, Carrefour which is a French retail firm encounter a sudden crisis in China. The crisis stems from the widely spreading posts on the BBS, with some political reasons the posts call on all Chinese people not to go shopping in Carrefour on 1st May. And this appeal achieved a huge number of netizens supports. The survey of whether or not boycott Carrefour conducted by Sina Finance showed that over 560,000 users asserted that they would not go to Carrefour in the whole month. It is not difficult to image that what a large l oss for Carrefour, however, it is cannot be monitored because Carrefour is extremely popular in China which have 73 hypermarkets, 8 supermarkets and 8 champions around the China. To conclude, although it is difficult to monitor the social environment and the monitoring is not always valid to anticipate customer requirements, there is no doubt that the monitoring of social environment greatly contributes to anticipating customer requirements. Therefore, the smart marketers know how to track the demographic trends and indicate what their target customers want, and then take swift actions to cater this situation. Conclusion In summary, this essay has attempted to demonstrate that the monitoring of the technological, economic and social environments greatly contributes to anticipating customer requirements, although it also brings some problems, and companies should constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. However, it is difficult to imagine a time when all the problems can be resolved, the situation is certainly hopeful and suggests real developments may be made in the future.

Plot Overview of Death of a Salesman by Arthur Miller :: Death of a Salesman Arthur Miller Essays

Plot Overview of Death of a Salesman by Arthur Miller As a flute melody plays, Willy Loman returns to his home in Brooklyn one night, exhausted from a failed sales trip. His wife, Linda, tries to persuade him to ask his boss, Howard Wagner, to let him work in New York so that he won't have to travel. Willy says that he will talk to Howard the next day. Willy complains that Biff, his older son who has come back home to visit, has yet to make something of himself. Linda scolds Willy for being so critical, and Willy goes to the kitchen for a snack. As Willy talks to himself in the kitchen, Biff and his younger brother, Happy, who is also visiting, reminisce about their adolescence and discuss their father's babbling, which often includes criticism of Biff's failure to live up to Willy's expectations. As Biff and Happy, dissatisfied with their lives, fantasize about buying a ranch out West, Willy becomes immersed in a daydream. He praises his sons, now younger, who are washing his car. The young Biff, a high school football star, and the young Happy appear. They interact affectionately with their father, who has just returned from a business trip. Willy confides in Biff and Happy that he is going to open his own business one day, bigger than that owned by his neighbor, Charley. Charley's son, Bernard, enters looking for Biff, who must study for math class in order to avoid failing. Willy points out to his sons that although Bernard is smart, he is not "well liked," which will hurt him in the long run. A younger Linda enters, and the boys leave to do some chores. Willy boasts of a phenomenally successful sales trip, but Linda coaxes him into revealing that his trip was actually only meagerly successful. Willy complains that he soon won't be able to make all of the payments on their appliances and car. He complains that people don't like him and that he's not good at his job. As Linda consoles him, he hears the laughter of his mistress. He approaches The Woman, who is still laughing, and engages in another reminiscent daydream. Willy and The Woman flirt, and she thanks him for giving him stockings. The Woman disappears, and Willy fades back into his prior daydream, in the kitchen. Linda, now mending stockings, reassures him. He scolds her mending and orders her to throw the stockings out.

Game Theory (strategic Thinking In Everyday Life) :: essays research papers

Game Theory (Strategic Thinking in Everyday Life) Have you ever been faced with having to live with a decision you made knowing that had you taken the time to analyze the outcomes you may have made a more intelligible choice? Most likely the answer to that question was "yes". After all that is more - or - less is what life is about, a series of choices and the outcomes we are faced to live with as a result of our decisions. Well your probably asking yourself "What does this obvious statement have to do with me?". I'll begin by telling you it has everything to do with you and everything to do with any situation you may confront from this day forward. After - all life is but a game and it is our goal to win. The fundamentals of the "Game Theory will provide us with the basic tools we need to succeed at this game. What is Game Theory? Simply put, it is the study of rational behavior in situations requiring interdependence. Wow! That seems like a pretty heavy statement. Actually it is pretty straight - forward. What is meant by "rational behavior or interdependance?" Rational behavior in game theory is the assumption that moral critique aside, the players in the game will act in a way which provides them with the greatest benefits.. Interdependence is the idea that what one player does will directly affect the other and vice -versa. By players I am talking about any two interdependant variables, whether they be people, countries, animals etc. Game theorist take apart a situation involving two players and systematically analyze their objectives and their potential outcomes. In doing so they are able to create models which replicate the basic motives each player has and diagram the outcomes.. Game theory is something that to some extent all of us have experience in. Game Theory (strategic Thinking In Everyday Life) :: essays research papers Game Theory (Strategic Thinking in Everyday Life) Have you ever been faced with having to live with a decision you made knowing that had you taken the time to analyze the outcomes you may have made a more intelligible choice? Most likely the answer to that question was "yes". After all that is more - or - less is what life is about, a series of choices and the outcomes we are faced to live with as a result of our decisions. Well your probably asking yourself "What does this obvious statement have to do with me?". I'll begin by telling you it has everything to do with you and everything to do with any situation you may confront from this day forward. After - all life is but a game and it is our goal to win. The fundamentals of the "Game Theory will provide us with the basic tools we need to succeed at this game. What is Game Theory? Simply put, it is the study of rational behavior in situations requiring interdependence. Wow! That seems like a pretty heavy statement. Actually it is pretty straight - forward. What is meant by "rational behavior or interdependance?" Rational behavior in game theory is the assumption that moral critique aside, the players in the game will act in a way which provides them with the greatest benefits.. Interdependence is the idea that what one player does will directly affect the other and vice -versa. By players I am talking about any two interdependant variables, whether they be people, countries, animals etc. Game theorist take apart a situation involving two players and systematically analyze their objectives and their potential outcomes. In doing so they are able to create models which replicate the basic motives each player has and diagram the outcomes.. Game theory is something that to some extent all of us have experience in.

Design of Gsm Based Power Management

Abstract Monitoring of power has been a neglected area in developing countries particularly, Nigeria. Most of these developing countries have always been facing the problem of irregular power supply not because they do not have the capacity to generate the required electricity supply but failure to manage or monitor power consumption by their appliances. The lack of power management result in the development of a GSM based power management system. This system allows monitoring and control power consumption by household appliances.The GSM technology is well deployed in most developed countries due to its features like easy interfacing with appliances via radio frequency, accessibility at remote area. In this paper, software and hardware were developed. The software allows the user of the system to request for an action from the hardware components. The micro-controller is connected with GSM and relays each of which controls its connected power outlets. GSM – based power managem ent is convenient, more secure, less costly and user – friendly for end user. It is very useful in the area of power management.Keyword: GSM, Power, Network, Electricity. Introduction Power management has been an area of neglect mostly in the developing nations of the world. Most developing countries have always been batling with the problem of constant power supply not because they do not have the capacity to generate the required electricity supply but because they have failed in their culture of management. Management has been an issue with developing countries. That is the main difference between developed countries and developing countries, Nigeria being a developing country, is not any better.It is also affected with the poor management virus and power is also part of the things marjoly mismanaged in this part of the world. Timo (2002) researches and studies have shown that Nigeria is one of the blessed countries in terms of natural resources but due to poor management culture we have failed as a nation in harnessing them properly, and for the resources we have harnessed we have refused to gain a total control over them. Often times, people consume power without being made responsible for it.Responsibility in this sense goes beyond the payment of bills which is being calculated by estimation which is done by the power regulating body the power holding company of Nigeria. In view of this problem, the power holding company of Nigeria which is the power regulating body of the country (Nigeria) tried to curb this power consumption mismanagement issue by introducing an electronic digitized meter which is pre-paid and it is called a pre paid meter. With the introduction of pre-paid meter billing system to consumers, their power consumption have changed and have increased tremendously.The billing system have became outrageous so there has been an issue of how to manage power by a household in order to be able to consume a specific amount of power so that bills will be strictly based on the amount of power consumed. Limitation This design is only implemented for a home that does not consume more than 200w of power. It has been designed to accommodate only four appliances whose sum total of power rating must not exceed 200w GSM Technology As mentioned by Timo (2002), GSM is widely deployed and is a growing technology supporting a number of new applications being used for it.GSM is a digital cellular radio system that operates on two frequency bands 900 and 1800MHz. It is a European standard but now has been globally accepted, that reduces the cost of manufacturing and increases the market target. Standardizations are still evolving and so far they have had up to two phases: 1 and 2. (GSM Technical Specification, 2007) This evolution has achieved higher operational boundaries to what was expected at the birth of the technology. Some of the excepted features of the system are: High audio quality and integrating. High level of security preventing fraud and boasting confidentiality. -International and intersystem roaming. -Low cost infrastructure and interpretability with existing infrastructure. GSM Architecture A GSM system as defined could be thought of as a combination of three subsystems: Base station subsystem (BSS), Network subsystem and operational and maintenance subsystem (Vijay, K. G. , and Joseph, E. W. 2009). Base station subsystem is a radio link subsystem and is responsible for management of connection including handovers of calls from coverage area (cell) to cell.BSS is formed by a combination of mobile set (MS), Base Transceiver Station (BTS) and Base Station Controller (BSC) several BTSs are connected and controlled by a single BSC. This single BSC is responsible for handover, radio link control and power control for transmission. ‘The network subsystem is the core of the GSM system. It controls mobility, switching and management of the subscriber. It consist of switching centre (MSC), Visit or Location Register (VLR), Home Location Register (HLR),Authentication Centre (AUC), and Equipment Identity Register (EIR).One MSC is communicating with number of BSCs, and therefore it is used for call setup, routing and handover between the two subsystems. Also for billing purposes MSC is in control’. (Siegmund, M. R. Matthins, K. W. and Malcolm W. O. 2005). The four data bases for control and network management are AUC, EIR, HLR, and VLR; they operate almost the same way. HLR is a database for mobile sets registered to a particular mobile network. And a MS is registered to only one HLR even if the network has many HLRs. This database is usually combined with the AUC. Together they are responsible for service profile and routine information.AUC verifies authenticity of the subscriber and provides the HLR with ciphering information for mobile transportation. VLR is usually combined with MSC and called MSC/VLR, provides location information to the servicing MSC. This is a da tabase of all roaming MS in a particular MSC, and database is updated as soon as a mobile set leaves the MSC. The HLR is notified of where the MS is, so that all the calls to that particular MS are re-routed correctly. This does not mean VLR cannot control call setup by itself, it has all the needed information and it acts like a moving HLR.EIR is a database that stores the identity of each MS. Each MS has a unique identifier called identity mobile equipment identity (IMEI). This database can be used to stop giving service to a stolen set. The operation and maintenance (OMC) subsystem is responsible for maintenance of the entire network and GSM equipment, therefore it needs to be connected to all equipment in the BSC and switching system. Also, communication with these equipment should be guaranteed so that at all times it can monitor and update the entire system.According to English, J. , Fielding, E. , and Howard, N. (2002), the network used to communicate is different from the on e subscribers are using; usually a fixed signaling network is used such as SS7, GSM network has also an optional part called short message service center (SMSC). This was developed after the realization that not only voice communication can be offered through network but also short message and data can be transmitted. Peter, H. A. (2007) defined short message as a message of less than or equal to 150 characters.The SMSC stores the sent messages until it can find the destination addressed in the message. The period of storing a message is dependent on the service provider. Fig 1 Overview of GSM architecture; Asha, M. (2006) Software Basically the response of the micro-controller to the signal or message from the GSM is being controlled through a program written in micro-basic which hardwired on the micro-controller. The user interface which allows the user to select appliance(s) to be turned OFF or ON was designed and coded in visual basic 6 languages.The choice of visual basic was d ue to its flexibility. This program communicates with the micro-controller by sending the option of the user (i. e. to turn on or off) through the one the messages from the monitoring phones to the micro-controller of which in turn effects the necessary action. The program was written in such a manner that the phone might require an administrator, which users’ personal can turn off appliances on which output he so desires to turn off at a particular point in time or allows automatically switches off appliances on ports according to priority.HardwareThis involves arrangement of several components which are integrated together to form a circuitry device that performs a function switching off and on ports which serves power to the following appliances. Working Operation of the Model The following are the components that constitute the block diagram of the model Fig. 2. Block Diagram of the Model Step-Down Transformer. Power is fed into the circuit through the mains and is step-d own to 12v which is the required voltage for the circuit. This is rectified using device and also filtered with the aid of a filtering capacitor.The essence of this is to convert the AC voltage from the mains to DC voltage because the micro-controller is powered by a DC source. The micro-controller requires just 5v to power, so the 12v is attempted using resistors (potential divider). Voltage Transformer This is used in measuring the voltage flowing through the appliance and is rectified using half-wave rectification and also filtered using a capacitor. The input impedance from the analogue signal must not be higher than 2km, the buffer amplifier is used to achieve this purpose. It has unity gain amplifier to ensure input is replicated at the output.The buffer amplifier consists of operational amplifier. Current Transformer This provides isolation and also steps down current. In practice, it is difficult to find a current transformer, so we made the primary side of a voltage transfo rmer to function as the secondary thereby making it work as current transformer. The analogue to digital circuit in the micro-controllers needs analogue voltage and not current, the current flowing is made to pass over a resistor to give a voltage that is proportional to the current flowing. This resistor is called the shunt resistor and should be as low as possible.This voltage measured is later converted to current through the aid of the code. Micro-Controller The micro-controller used here is the PIC16F877A type. It provides the following in the functions in the model. ? Digitization of both the current and voltage measured and the resultant power ? Multiplication of the measured parameters (current and voltage) to give power the current and voltage measure is fed into the micro-controller where the multiplier circuit embedded in it multiplies them to obtain power ? Conversion of binary digitals to BCD. The binary digits coming as output from the multiplier needs to be converted to BCD.The power that is being calculated is sent phone, and the program picks this up and compares it if it is within the limit of the power consumption that is allowed. If it is more than the limit, the administrators can switch off which ever appliance that is of lower priority to him or her. The phone might be put on automatic, which on its own turns off appliance based on its order of priority. Relay Switches When the computer does the comparison, it then sends a request back to the controller which in turn excites the relay that controls the appliance to be controlled, either to be turned OFF or ON.Seven Segment Display The BCD generated by the micro controller will be displayed on the seven segment display which eradicates the need for a seven segment decoder and its driver. Radio Frequency Communication between the phone and the microprocessor is achieved by radio frequency technology used by the GSM. Initial Testing and Setting of the Model The monitoring phone must be conf igured with the application used and it must support it. The application configured onto the GSM has a default number which will be allowed to communicate with the micro-controller.All the four appliances were set to OFF initially before they were being controlled by the GSM through the following steps. ? Go to the application from the mobile phone. ? Then mobile control menu from the application. ? Select mark or check on the appliance you wish to turn on. Software Implementation The operational implementation of the system is in software, meaning; its control is software based. The processor is programmed to be in continuous polling mode, meaning its operation is not triggered by an interrupt but rather continuously executing the code as long as it is powered.This kind of operation may be costly for non critical kinds of communication but good for real – time communication. As mentioned earlier that the starting of the system operation is when the GSM reads the message thro ugh reading RS232 port at the decided band rate, and convert it to BCD which the micro-controller understands. Hardware Implementation The implementation of hardware begins with the message received by the GSM phone which later converted to a BCD in form of tone and sent to the micro-controller. Microcontrollers in turn send signals to the relays to witch OFF or ON the particular appliances as the case may be. Sending Message to the Mobile Station Message could be sent to check the status and control the appliances from any other configured GSM paired with the base phone (i. e. connected with the circuit) Checking of the Status. To check for the status of the appliances from any distance, the steps to follow are the following: †¢ Open the contact option from the phone application. †¢ Go to the GSM contact to change destination number to defaulted number. †¢ Then go to appliance control. †¢ Type the request message using the format *MWM* status request# †¢ Pr ess sendThe status of the appliances will be automatically sent back to the GSM. Control of the Appliances from the Remote Area. The following steps must be followed when controlling the appliances: ? Open the contact option from the GSM application ? Go to the GSM contact to change destination number to the defaulted number. ? Then go to appliance control. ? Type the request message using the format *MWM* appliance number* action ON (1) or OFF (0) * acknowledgement# ? Press send. Performance of the Model The model built was tested by connecting four appliances whose sum total of power consumption was not more than 200w.The system worked perfectly well. Also we set the range of power consumption to 150w, this indicates that whenever appliances are connected to it and their sum total power consumption is more than 150w, then the user turns off any of the appliances or the system automatically turns it off or on. Conclusion and Recommendations From the design and the implementation of the system presented in this document, it can be concluded that GSM system could solve many of the challenges most developing countries are facing particularly the problem of misuse of power supply.Because of the flexibility and ease of the system design, GSM system could be adapted for any application ranging from control of appliances to monitoring remotely. Also, the high level of security of the GSM network is an advantage for securing data transmission; therefore this system should be implemented without fear of eavesdroppers for future this system can solve many technological challenges, for example a company manager could use his GSM set anywhere in the world and log data to his system allowing him to monitor power consumption in semi-real time to reduce cost.The system could be used in manufacturing industry, for example to monitor the consumption of power used by each equipment used for production thereby useful for cost benefit measurement. There are number of application s that could be developed with the system, and for further security measures, the system could be developed such that it connects to severance cameras, allowing the user to visually see his assets at anytime, anywhere. Also, it would be nice to develop the system such that it can convert the message into voice so as to accommodate blind users.As mentioned earlier that this system is not complex to assemble, and the fact that the GSM technology is everywhere means it can be sold at an affordable price. References Asha, M. (2006) GSM System Engineering. New York: Artech House. Charles, R. K. Morris, M. (2001) Logic And Computer Design Fundamentals. London: Prentice Hall. English, J. Fielding, E. Howard, N (2002) Professional Communication 5th Edition Maidenhead; Open University Press.GSM Technical Specification(2007) Digital Cellular Telecommunications System. London: Croom Helm. Peter, H. A. (2007): Pic 16C84 – Outputting To A Serial Device Baltimore: Morgan State University. Siegmund, M. R. , Matthins, K. W. and Malcolm, W. O. (2005) An Introduction to GSM. Boston: Arteer Honge. Timo, H. Javier, R. and Juan Meler. (2002) GSM, GPRS and EDGE Performance. New York: John Wiley and sons. Vijay, K. G. Joseph, E. W (2009) Principles and Applications of GSM. London: Prentice Hall. [pic]