The Body Shop International Case Study Business Essay - Free Essay Example

Sample details Pages: 18 Words: 5498 Downloads: 8 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? The Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products.The company offers over 1200 naturally produced healthy and beauty products generally target at woman. The products focus is shampoos, conditioners, bath products, soaps and skin creams but also includes fragrance, spa products, and beauty-related accessories. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. Don’t waste time! Our writers will create an original "The Body Shop International Case Study Business Essay" essay for you Create order The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries. LOreal, the dominant company in the beauty industry, acquired Body shop in 2006. Although Body Shop has become a subsidiary of LOreal S.A it still acts according to its own policy, values and ethical code. The acquisition has solved Body Shops financial problems and has provided the means for expansion to a bigger market share.(1***************) The updations since the case study was written can be summarised as: In 2002 Anita Ruddick launched her own website www.AnitaRoddick.com in 2001 and an activism portal www.TakeItPersonally.org in 2004. At that time number of shops were were1500 Body shop but nowit exceeded over 2500. During 2003 The Body Shop launched a global campaign to raise awareness and funds to help those affected by domestic violence. The Stop Violence in the Home campaign builds on almost a decade of campaigning on the issue in a numbe r of markets, including Canada, the USA, and West Malaysia. The campaign aims to highlight the issue, raise money to support the work of groups. . In 2007 The Body Shop join forces with MTV in a new brand partnership to raise funds and awareness about HIV and AIDS amongst young people, through the Spray to Change campaign. The money raised goes to the Staying Alive Foundation, a charity who fund with grass roots organizations raising awareness and educating young and at-risk groups about HIV and AIDS .(1***************)(2) . Task 2 A brief review and discussion on companys key acheivements and significant changes over the last few years and how the company has adopted to emerging themes like corporate social responsibility ,ethical marketing, globalisation,etc. 800 words Significant Changes: The first The Body Shop store was opened by Anita Rodrick on 26th March 1976 in Brighton, on the south coast of England. It was declared a public company in 1985 and soon after that it created an Environmental Projects Department of its own. The first Community Trade product of The Body Shop was a Footsie Roller which was produced in 1986 by a supplier in southern India. In 2006, as part of the ongoing Stop Violence in the Home and for conducting the study on domestic violence against children, The Body Shop created a partnership with UNICEF and the United Nations Secretary-Generals Study on Violence against Children. The Body Shop becomes part of the LOrà ©al Group and de-listed from the London Stock Exchange on July 12 2006. It operates independently within the LOrà ©al Group and was led by the current management team of The Body Shop. Key acheivements The body shop was the first international cosmetics company to sign up to the Humane Cosmetics Standard, supported by leading international animal protection groups. The Body Shop Values Reports are recognized (1995 1997) as trailblazing by United Nations Environmental Program and Sustainability, and ranked highest in their review of International Corporate Environmental Reports. The Body Shop is the first global retailer to join the Board of the Roundtable for Sustainable Palm Oil, working with NGOs and plantations to protect tropical rainforests and improve the human rights of workers and indigenous people. The Body Shop is the winner of PETAs Proggy (progress) awards for its ongoing commitment to avoid animal testing. During 2005 The Body Shop was awarded for achieving higher standards of animal welfare in the cosmetic category at the first annual awards of the Royal Society of Prevention of Cruelty to Animals in the UK(3***************) Corporate Social responsibility Corporate social responsibility (CSR) or corporate citizenship entails companies behaving in a socially responsible manner, and dealing with other business parties who do the same.It imlpies: An obligation, beyond that required by the law and economics, for a firm to pursue long term goals that are good for society The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as that of the local community and society at large About how a company manages its business process to produce an overall positive impact on society. The Body Shop is a manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products. According to The Body Shop Corporate Social Responsibility website, If business comes with no moral sympathy or honorable code of behaviors, then God help us all. is The Body Shops mantra. Lets discuss few examples to see how does it is applied at Body Shop. a)Sustainable Supply Chain Strategy The Body Shop works with its suppliers to promote socially responsible practices in its supply chain as part of its supply chain strategy. This is part of its wider Framework for Corporate Social Responsibility . The Body Shop launched Community Trade. It is a targeted supply chain strategy to purchase natural ingredients and accessories from socially or economically marginalized communities around the world. It gives these producers access to a market that would otherwise be out of reach and provides a fair and reliable income, as well as a commitment to creating a sustainable business. For example, The Body Shops moisturizing socks produced by a Community Trade Supplier, Craft Aid in Mauritius, provides employment to 160 people, 40% of which have disabilities. b)Engaging the Community through Community-based Projects One approach to engaging in corporate social responsibility is through community-based development projects. An example The Body Shops launch of the 2008 Stop Violence in the Home campaign on the theme of friendship. By providing practical tools to empower women to provide support to friends in need, the campaign aimed to be a source of inspiration and support for millions of women around the world. . The Stop Violence in the Home campaign also raised  £1.9 million by 2008 and reached 56 markets. In each market, all the funds raised were donated to the chosen non-profit charity organization, to help fund vital projects of prevention, support, and protection for women and children. 4) Body Shop and Compaigns The campaign for UK-wide ban on animal testing of cosmetic products and ingredients started in November 1998, and the largest ever petition (four million signatures) being delivered to the European Commission in 1996. Homeless people: The Big issue paper for homeless people began as a The Body Shop Foundation project launching in 1991. Awareness of HIV and AIDS amongst young people: In 2007 The Body Shop joined hands with MTV to raise funds and awareness about HIV and AIDS amongst young people. . Ethical Marketing As a cosmetic retailer, The Body Shop defied most accepted marketing practices. In an industry where 30 cents on every dollar of sales was typically devoted to advertising, the company had no marketing or advertising department. They operate according to criteria, which places more emphasis on human values than on strictly commercial considerations.   Anita Roddick spends most of her time doing the marketing activities such as campaigns and conferences. The Body Shop never advertised in newspapers or magazines because this type of promotion would increase the cost of the product. For The Body Shop, the most effective and useful way of advertising is to use its shops and its staff, as well as using issues awareness, such as Activate Self-Esteem. Example The Body Shop launched a campaign using the Ruby Doll a realistic looking doll to promote real women. They used it in their stores, hosted debates, funded research, and held conferences all related to self-esteem, al l activities that point back to The Body Shop. Anita Roddick said about advertisement Theres no example of anyone doing what were doing in America and making it workÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦ Globalization Globalization represents the increasing integration of economics, communications and culture across national boundaries. In todays society, corporations and enterprises are expanding their businesses in the global markets. Globalization is necessary for success and survival in the worldwide market; however, global competition is not easy . For BodyShop the opportunities are in wide array not only on the part of venturing into regions with much income and profit to gain but also an opportunity to share and provide quality products to fashion-conscious people with vogue to fashion lifestyle.Its successful and widely-known corporate culture,its organisational structure,its managements styles and its well-controled and regulated franchise system effectively support the global expansion of Body Shop,under the cosmetic giant LOreal along with its strong brand name,into more isolated , under-deveolped and less developing counbtries in Africa and Asia. Task3 A critical evaluation of limitation and benefits of growing concept and popularity of free market to body shop. A free market is market without economic intervention and interference and regulation by government except to enforce ownership (property rights) and contracts. It is the opposite of a ,controlled market where the government regulates how the means of production, goods, and services are used, priced, or distributed. all markets within it are unregulated by any parties other than those players in the market. A market economy based on supply and demand with little or no government control. A completely free market is an idealized form of a market economy where buyers and sells are allowed to transact freely (i.e. buy/sell/trade) based on a mutual agreement on price without state intervention in the form of taxes, subsidies or regulation. Free markets contrast sharply with regulated markets, in which governments directly or indirectly regulate prices or supplies, which according to free-m arket theory causes markets to be less efficient. Advantageous of free market economy 1. market economies can adjust to change easily( If there is a demand for one thing, companies have the ability to change what they produce instead of having to go through too much government protocol first) 2. Rational self interest in market economies are also encouraged (allow freedom for people to do what they want, make what they want, and, sell what they want -to a certain extent-, this can also be described as being able to decide what is going to be produced , how it is going to be produced and for    whom it is going to be produced). the government tries to stay out of the way of businesses- Although the government sets certain standards businesses must follow- for the most part businesses can do as they please. 3. there is a great variety of goods and services for consumers ( If there is a demand for a good or service, the demand will almost always be met in a market ec onomy). 4. market economy encourage competitive environment, ( competition does encourage innovation, and the free market economy has produced well over a century of dizzying technical progress. At the same time productivity has also increased at a phenomenal rate.    competition is one of the basic reasons why there are generally so many different varieties    of goods    for consumers to choose from . Also Free economy promotes economic innovation in several ways: By spurring product competition among companies in the same line of business By exposing domestic firms to the best new ideas around the world Enabling local firms to import high-technology capital equipment and know-how, so that they can manufacture products and deliver services at lower costs Examples Market economy has come to be accepted as a norm across the world with many developing countries like Africa, India and China moving towards a full-market oriented economy and we have seen the Body Shop ,based on strong ethical and corporate culture,widely benefits from the availablity of free market without compromising its ethical standards and organisational values. .Limitations of Free Market As the government meddles and attempts to control the economy, it causes economic strife. A countries interests arent taken care of, in a free market you vote with your dollars. If there is a russian speaking client base, you learn to speak russian. Doesnt work well for services such as health care. : No goverment involved means some products could be harmful to people It is not as disciplined and secured as regular market. Sometimes this works, but as 2008 is showing, sometimes it doesnt.  Ãƒâ€šÃ‚  Especially in a market-based economy, where people want to make a profit, some unscrupulous folks may enhance their own profit margin at the expense of others, such as the consumer. The tendency toward profit may weaken the self-policing aspects, and the consumer may not receive the best deal. Strategy for Body Shop Although Free market economies have been successful in developed economies, will not be so in developing countries and the only recourse for them is the model of the mixed economy or social market economy. The welfare role of the state is retained in a social market economy which cares for the poor. In cases where the poor countries are striving towards a free market economy, there should be certain segments controlled by the state but with prevalence of free enterprise such that efficiency is restored and the country moves towards economic prosperity. Free market economy under centralized political control is the most effective way for these countries. In a mixed type economy, both the private ownership as well as the state takes part in the means of production, distribution and other types of economic activities.both free-market and regulatory forces are at work.  Ãƒâ€šÃ‚  Some see the se forces as being at odds with each other; others feel that the economy works at its peak when both forces are working together.  Ãƒâ€šÃ‚  Whatever you believe, many countries, including the United States, have both systems at work simultaneously, and the balance between the two dictates how the economy, overall, will trend. In reality, all economies are mixed, though there are wide variations in the amount of mix and the balance between public and private sectors. For example, in Cuba the government allocates the vast majority of resources, while in Europe most economies have an even mix between markets and planning. Economic systems can be evaluated in terms of how efficient they are in achieving economic objectives. ( 5) Free market available on https://www.economicsonline.co.uk/Competitive_markets/Economic_systems.html https://www.economywatch.com/market-economy/advantages-market-economy.html https://www.economywatch.com/world_economy/world-economic-ind icators/mixed-economy.htm https://www.blurtit.com/q917361.html l (accessed on 12june 2010) As it has very strong corporate culture ,supply chain management ,community involvements across globe ,effective compaign against poverty and ethical issues,it has the potential to accommodate itself to needs of varing economies,whether free or regulated,or mixed economy, and sucessfully stay competitive. Task 4 Examination and Evaluation of organizational design and structure of Body shop and key management practices: In 2006,The Body Shop becomes part of the LOrà ©al Group . It retains its unique identity and Values and continues to be based in the United Kingdom. It operates independently within the LOrà ©al Group and is led by the current management team of The Body Shop reporting directly to the CEO of LOrà ©al, Jean-Paul Agon. The organizational structureof Body Shop has five basic elements as per Henry Mintzbergs definition of organisation. The Operating Co re: Employees who perform the basic work related to the production of products and services. In The Body Shop the operating core is product design and graphic design and production department. The Strategic Core: Top level Management who are charged with the overall responsibility for the organization. In the case of The Body Shop its CEO and Top Line managers are its strategic core making policies and regulation for the management, execution and control. direction of the organization keeping in mind the factors of organizations reputation, existence, expansion and growth. The Middle Line: Managers, who contact the operating core to the strategic apex. The Techno structure: Analyst who have the responsibility for affecting the certain forms of standardization in the organization e.g. In the case of Body Shop the techno team consists of its IT department, accountant, work scheduler, long range planner. The Support Staff: People who fill the staff unit, who provide indirec t support services for the organization. In the Body shop the following departments are basically main supporting department e.g. Public relation; marketing department including in store staff, warehouse department and distribution department, payroll department(6)(1***************) 6) Organizational Design of the Body Shop: As per the website of organization, the basic design of the Body shop includes the following  [1]  : The Body Shop In store Behind the scene At home Marketing Department including selling staff Production Department Strategic Department Techno Department Product / Graphic design department Warehouse Department Distribution Department source (7) Organization values Business organization are not just for the profit -their resources can be used to promote wider purposes .the inspiration and the set of values associated guide the trading principles of body shop management, which are : They aim to ensure that human and civil rights, as set out in the universal declaration of human rights, are respected throughout their business activities. They will support ling term, sustainable relationship with communities in need. They will use environmentally sustainable resources wherever technically and economically viable They will promote animal protection throughout their business activities and in many ways The overall corporate culture and marketing stategies of Body Shop support these ethical values. Body Shop organizational structure and global expansion The Body Shop operates within a regional divisional structure. Centralized head offices in the United Kingdom (London and Littlehampton) mai ntain global corporate and support functions. The company is then divided into four regions: UK and the Republic of Ireland (ROI), the Americas, Europe, the Middle East, and South Africa, and Asia Pacific. Within each region are both company-owned stores and franchises as outlined. The divisional nature of the structure allows regional managers to focus efforts on improving operations in the (regions) for which they are responsible and the corporate officers can devote their time to overall strategic issues for the entire corporation (Dess G., 2006, p. 297). . This structure helps to accommodate rapid expansion . Within the divisional structure and critical to TBSs international expansion strategy is master franchising, whereby the franchisor (TBS) grants the master franchisee (the regional division) the right to franchise the franchisors concept to others within an exclusive territory, creating a tripartite agreement. (Doherty, 1999) By appointing a head franchisee in each major national market,Roddick was able to concentrate on the development of new productlines and the companys global vision, rather than worry about the complexities of administration or personnel management (HBR p. 4). Under this structure, there is a free-flow of information between headquarters and regions, however the regional divisions become responsible for providing information and monitoring the sub-franchisees. It also allows Body Shop head office to focus on corporate strategic issues. (8)(1***************) Stakeholder culture Its stakeholder culture is its core competence. This culture includes everything from commitment to the community, to the environment and to the protection of animals. The use of stakeholder consultation in combination with public reporting is a great way to assure that that organization is maintaining their commitment of delivering value to the stakeholders. 9) (1***************) Task 5 Discuss entrepreneurship and leadership s tyle of founder,Anita Roderick. 500 Words Anita roddick- entrepreneur An entrepreneur is one who organizes, manages, and assumes the risks of a business or enterprise. Entrepreneurs live in the future. They have creative personalities, are innovative, and thrive on change. Anita Roddick is certainly a great entrepreneur. Everything that embodies her exploits involves education and change.()-definition. Entrepreneurs have a vision of something new and they want to see how far it can go. Entrepreneurs find the best way of pushing ideas along. Entrepreneurs use money to oil the wheels of success. Entrepreneurship has three parts, the person, the idea and the resources For example her trade not aid has invaluable consequences for nations and people around the world. But that is what entrepreneurs do! Entrepreneurs make change. Lets discuss few qualities of Anita as an entrepreneur. control Factor She prefered environments where they have maximum authority and respon sibility and do not work well in traditionally structured organizations. Like Entrepreneurs she had a need to create and achieve by having control over events.it is important as it helps demonstrate the self-determination of an organisation, which helps determine a higher rate of entrepreneur activity. Risk Taking Entrepreneurs are determined to engage in risky actions in order to come up with new prospects.Likewise she has the courage and the persistence to engage in her venture, even without the assurance of succeeding.. It may look like she is taking high risks, but in actuality she had assessed the risks thoroughly. Entrepreneurs value system The third personal factor is the entrepreneurs value system, which entails examination, understanding of ones place in the society, and the individuals idea about persons and things . They have a never-ending sense of urgency to do something. This corresponds with a high energy level.This includes the perception and the achievem ent motivations of the entrepreneur, for their values determine their attitude towards their dedication with their work. Entrepreneurs problem solving style Innovation and problem solving capabilities are expected to be the core of the entrepreneurial capability of an entrepreneur, for they are faced with a number of challenges as they try to implement new ideas and solve problems, so their innovativeness counts. This helps entrepreneurs identify relationships in complex situations. Chaos does not bother them because they can conceptualize order. Problems are quickly identified and solutions offered. Employees/Environment Most businesses focus all the time on profits, profits, profitsÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦I have to say I think that is deeply boring.I want to create an electricity and passion that bonds people to the company.(Anita Roddick) she always strived hard to provide and maintain healthy cultures, where employees felt the belief that they are part of an exciting future.They come to work with a fire inside them, a result of clearly stated leadership and business practices that everyone explicitly understands.Every person in the company knows how to individually contribute to its future.As an great entrpreneur Anita Selected Staff that Support the Vision of the Corporation. Corporate Governance-Anitas Decision -making As part of the efficient qualities of Roddick entrepreneurship, the Body Shop is actually considering the concept of effective corporate governance as their competitive advantage.Anita Roddick, as head of the decision-making body of the company, created a good system not only in selling their products but also in maintaining expressive relationship to their overall stakeholders. The Board of Body Shop has been able to attain complete control of all matters regarding the company. Their self-perseverance and obligation to their duties and finally, their obedience to the company laws all contribute to the developm ent of the corporation. The Boards authority is clearly recognised within the company. And because of this, it is able to have a solid grip on the corporations actual operations, stakeholders and its financial concerns. Clearly, these facts prove the strength of the companys corporate governance structure which is actually reflection of entrepreneur skills of Anita Roddick. External factors culture, role models, work experience, education, and environment also contribute to make great entrepreneur. .Anita Roddicks educational and professional career is fine instance in this regard. These factors determine the success in business ventures by its interaction and interrelation, which brings good effects to the company . Continous Strategic growth and strong brand name of body shop is clear example of Anita s skills as an entrepreneur.(10) Conclusion Dame Anita Roddick deserves the praises for her exemplary performance as an entrepreneur. She has become successful beca use of the clear goals that she wants her Body Shop to have and attain. In her case, risk undertaking, creativity and being innovative, and beliefs, are the factors that made her a successful entrepreneur. The first step is not to succeed in the marketplace, but to enter the marketplace with a strong identity. The Body Shop is just somebodys body shop. Now, it is everybody elses body shop. From product development to human resource management, The Body Shop has been described as innovative, daring, and even radical. But there is no question it was successful. (HBR p. 4) Task6 A discussion on Body shops position in contemporary era-(discuss in relation to globalisation,emerging management theories,significant internal changes and emerging roles of free market. 800 words. Body Shop has various competitors in cosmetic industry such as Proctor and Gamble, Unilever, Shiseido, LOreal, Avon , Revlon Boots ,Nectar ,Bath Body Works, Origins, and Aveda etc. Lets use follwi ng competitive business model to analyse Body Shops competitive environment as general view. Please see Appendex for Porters Five Forces Industry Competitive Analysis 6.1)SWOT Analysis The SWOT analysis helps to identify major factors in the internal and external environment of a company. A SWOT analysis of Body Shop identifies areas on which the company needs to focus on in order to improve company performance, so that we analysis and see the various stages of the SWOT analysis. Strengths Brand Loyalty Body Shop is greatly dependent on its brand reputation which is a critical factor in sales. Due to its unique products, it has come out to be seen as one of the most environmentally friendly retailers. LOreals support LOreals experience in advertisement,global brand development,investment capital and marketing can boost overall sales. Community Trade -TBS sources low-cost raw material from disadvantaged communities worldwide. As commitment to this program incre ase, the company will be able to capitalize on these cost savings and value creating activities. Global Position -TBS is located in 55 countries worldwide, reducing its exposure to market risks in one region. Due to this company in a good position and take advantages of growth opportunities in and around these region while increased global awareness of the company. Niche marketing Body Shop targets a niche market. By stating that it is not testing its products on animals and by appearing to have an ecological profile, it has appealed to customers with ethical issues. Being the only shop in the shopping centre that sells ecological products, has given it advantage in the local market. Charity support Body Shop provides financial aid in charities by giving small amount of money. Management-it has very focused management and staff due to effective corporate culture. Weaknesses Operation Cost- A decline in profitability was experienced in 2006, due to inefficient inv entory supply management and increasing operating costs as a result of reorganization and franchise. Given the growth of the organization and its recent restructuring, it is critical for The Body Shop to focus on improving operational efficiency.   Reducing inventory holdings and improving efficiencies within the supply chain are a great place to start in the context. Untrust on LOreal- Body Shop ,unlike LOreal, has very strict policy on no animal testing for cosmetic products whci create potential environment of mistrust about new policy of LOreal after its acquiring of Body Shop. This indicated a loss of market share within this strategic regions. this decline is likely to be the backlash of TBSloyal consumers to the change in ownership. That is the weakness in future.Body Shop has to make sure it values and environmental policies should be observed along with LOreal. Opportunities Expanding market Emerging market in developing countries with the increase in consu mers spending in developing countries, large markets with high population are emerging in the Russian and Jordanian markets and can now focus on other growing markets in countries such as Pakistan, China and India. The growth potential of these markets is what is driving the growth of entire industry. Male Segmentation- with the growing number of men interested in health and beauty productsthere is expanding tendency for Male grooming products . For example In 2006 the total market for male grooming products reached to $3 billion .This segment has a great potential if the trends continue. They increase products access to customers, increasing awareness, sales.and profits. Internet Channel- As consumers become more engaged on the internet and with direct sales, LOreal has the opportunity to expand these channels to their fullest capacity through introducing them in new and emerging markets. Threats LOreal different values-As a top performer in CT industry, LOreal is known to support various activities that are not in-line with TBSs values, such as using ingredients tested on animals. The takeover of TBS by LOreal has cause some supporters to feel that TBSs values no longer represents their own and they will therefore not support the company anymore. This causes a backlash and resulted in declined sales and profit. Price- Market may become price sensitive.if price is major driving factor for consumer buying behaviour then Body Shop has to revise its pricing strategy to stay in competition because its product prices are comaparatively higher . More Competition-Market segment growth could attract major competion.the wider competition is in the market is always threat to Body Shop both domestically and internationally.so it has to stay one step ahead of its competitors in terms of product design and customer satisfaction. (11)(1***************) Management Styles at Body Shop Staff Motivation Most businesses focus all the time on profits, profits, profitsÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦I have to say I think that is deeply boring. I want to create an electricity and passion that bonds people to the companyAnita Roddick (HBR p. 6) The Body Shop has healthy culture,its employees arent kept in the dark; rather they are supported in the belief that they are part of an exciting future. They come to work with a fire inside them, a result of clearly stated leadership and business practices that everyone explicitly understands. Every person in the company knows how to individually contribute to its future. It has the environment where management encourage staff to ask questions to find better working methods, encourage debate. It is always supportive of new ideas which th keeps people interested and innovative. Such culture involve staff in decision making and it make heroes of employees who personify what company wants to see. It encourages to promote 2 way assessments staff to managers and managers to staff. And it helps to ensure staff that they are not a lone voice. Allow them to grow. Hiring Staff The Body Shop select Staff that Support the Vision of the Corporation .It looks for people who have energy and curiosity. They should be able to take information and run with it. It always aims to employ big people with big thinking and big ideas. Employ people that will fit in. General environment at Body Shop Guiding people to the source of their own power. Creating a commitment to common goals and shared values. Weaving social and environmental dimensions into the fabric of the company. There is a tangible sense of euphoria. There is a sense of real energy about the place. There is a sense of joyful amateurism and fun. There is a sense of caring, family and community. (12) Such management styles and healthy corporate culture transform and motivate employees to produce best individual results which contibute to organisational growth and success.they are no more ordinary staff and people ;they are passionate and highly charge team-members contributing organisational sucess,both locally and globally.So,we see from a single shop opening in Brighton in 1976 has sprung hundreds of franchises throughout the world. Anita sees the responsibility of business as being supportive to the community both locally and globally. References 1) 2) 3) 4)Corporate responsibility available on, https://social-corporate-responsibility.suite101.com/article.cfm/corporate-social-responsibility-at- the-body-shop(accessed on 8th june 2010) ( 5)Free market available on https://www.economicsonline.co.uk/Competitive_markets/Economic_systems.html https://www.economywatch.com/market-economy/advantages-market-economy.html https://www.economywatch.com/world_economy/world-economic-indicators/mixed- economy.htm https://www.blurtit.com/q917361.html (accessed on 8th june 2010) (6)Organisational structure on, https://www.provenmodels.com/22((accessed on 18th june 2010) 7) 8) 9) 10)Entrepreneurs Hall of Fame: Anita Roddick, https://www.ltbn.com/hall_of_fame/Roddick.html https://www.mission-coach.co.uk/pages/belief_model_leadership_anita_roddick.asp Roddick, Anita. Interview. The Entrepreneurial Mindset. 04 Sept. 2007 https://www.cwerty.com/members.asp. (accessed on 6th june 2010) 11) 12)Leadership styles available on, https://www.mission-coach.co.uk/pages/belief_model_leadership_anita_roddick.asp Hamm, John. The Five Messages Leaders Must Manage. Harvard Business Review (2006): 1-9. (accessed on 26th May 2010) Source: Henry Mintzberg, Structure in Five: Designing effective organization, Page 279; Book Organizational Theory (Third edition) Stephen P. Robbins Anita Roddick. Business the Ultimate Resource. Cambridge: Perseus, 2002. 1134-1135. Bateman, Thomas S., and Scott Snell. Management Leading and C ollaborating in a Competitive World. Boston: McGraw Hill, 2007. Roddick, Anita. Business as Unusual. Chichester: Anita Roddick Books, 2005. Roddick, Anita. Interview. The Power of the Story. 04 Sept. 2007 https://www.cwerty.com/members.asp. https://news.bbc.co.uk/l/hi/business/4815776.stm https://www.ltbn.com/hall_of_fame/Roddick.html https://www.thebodyshop.com/companycasestudy/naomaarron https://ivythesis.typepad.com/term_paper_topics/the_body_shop/ https://www.bodyshop.com/global/index.asp https://social-corporate-responsibility.suite101.com/article.cfm/corporate-social-responsibility-at-the-body-shop

Family Ties - 1347 Words

Lorraine Hansberry’s â€Å"A Raisin In The Sun† and Alice Walker’s â€Å"Everyday Use† are both stories that are connected by the common factor of family values. Although both stories have their own individual qualities it is the heritage and importance of family that brings both stories together. The similar personalities of Beneatha from â€Å"A Raisin In The Sun† and Dee from â€Å"Everyday Use† are a good example of how family values dominate the stories and the characters in them. Both Beneatha and Dee come from families rich in culture, history and traditions but strive to find individuality outside of their family’s norms. However, it is the way in which they approach conformity that is a testament to how one should and shouldn’t go about this process.†¦show more content†¦As she gains a college education and becomes indoctrinated by Asagai, she finds more gratitude toward her heritage and begins to view others w ith deeper gratitude. Her attitude towards the African American identity is in large part fashioned by Asagais pressure to conform to his standard, but in the end it becomes more a part of her than it was at the beginning of the story. Yet, she never chastises her family despite the opportunity she has to fulfill her dreams. She is cognitive of the fact that regardless of where she is at in life, she can find solace at home and there are no terms and conditions attached to it. Even though her family may have different opinions on her lifestyle, she understands where their hearts are and learns to accept that, unlike Dee who can’t seem to see past the end of her own nose. Beneatha also understands that when surrounded by trouble her family will be there to help her endure through tough times. Michelle Gordon, when she discusses the importance of a black female’s strong bond with her family during the days of segregation mentions the Youngers, and most specifically Benea tha. Gordon, in regards to Beneatha’s character says that: â€Å"Beneatha is a character many young African Americans living through the times of their culture’s liberation because she was by far the one that reached out from the story for being genuine and wanted others, including her family, toShow MoreRelatedMaintaining Family Ties Essay1074 Words   |  5 Pagesï » ¿Maintaining family ties As you read this chapter, you may find yourself looking for some magic formula, some specific set of communication patterns or skills that will enable you family to reach the zenith of family life. You should know by now that you won’t encounter any such formula in this book. 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Corruption Business Policy and Society

Question: Discuss about the Corruption Business for Policy and Society. Answer: Introduction The purpose of this report is to study and evaluate the issue of corruption in the sports particularly football, boxing and tennis. One of the major challenges that have been always present in the sports is the incidents of corruptions and unethical practices. Moreover, it is important to understand that the authorities and officials that are vested with the responsibility of promoting sports and creating a healthy environment for the sports so that it can be a more exciting and enjoyable experience for both the players as well as the audiences are involved in such behaviours. From the examination of various corruption incidents and allegations, it is clear that corruption has assumed a greater magnitude in the football. For instance, the involvement of two of the biggest names in the football Sepp Blater and Michel Platini who were charged with misconduct and later relieved of their services proves that corruption in the football has reached to the highest level. Further, the incide nts of corruption in the football have been reported from all across the football playing nations and in most of the cases the managing authority has been involved (Bean, 2015). In the similar fashion, boxing which is among the ancient sports is facing the challenges of corruption. With the emergence of technology particularly the televisions and later pay per view technology has helped the boxing sports to become household name. Unfortunately, with the massive fan following and the huge amount of money involved, the issues of corruption found its way in the boxing as well. The officials of different boxing federation are found to manipulate the ranking of the boxers; in addition, the match referees are also found to be involved in the corruption. Moreover, the tennis has been in the spotlight recently for the reasons of corruption and unethical practices associated with the sports. Moreover the tennis integrity unit (TIU) way of functioning is quite opaque and favours the high seed players. Moreover the financial imbalance in the rewards or compensation provided to the players is highly unreasonable where the winners of grand slams collects over $2 million whereas first round losers get money that is not enough for buying something to eat. In addition betting and match fixing allegations are on the rise in the tennis sports (Masters, 2015). From the above discussion, it can be concluded that corruption has become a serious problem in the sports whether it is football, boxing or tennis. The most prolific forms of corruption in football are related to match fixing and illegal sports betting. Football teams in order to get good rankings are found involved in manipulating the game with the help of corrupt officials, referee and team management. In addition, one peculiar characteristic of corruption in tennis is the involvement of higher authorities. It can be attributed to the mass fan following and the amount of money involved. Further, the most likely form of emerging corruption in the football is associated with transferring of players from one club to another, construction of stadiums, venue allocation for matches and sponsorships bidding. Similarly, the most prolific form of corruption in the boxing is match fixing. Whereas, the emerging form of corruption in the boxing is related to the manipulation of players ranking and betting. On the other hand, the most common form of corruption in the tennis is related to the match fixing. This can be attributed to the inequality in the match fees that players receive. While the top players get huge money to live a lavish life, the bottom rung players find it hard to make the ends meet. The report discusses the issues of corruption associated with the tennis, football and boxing sports. Historically, sports have been able induce positive emotions for both the players and the spectators alike; however due to consistently increasing instances of corruption in these sports have ruined the joy and excitement associated the sports. Football, tennis and boxing are among the most played and popular sports around the world. Each sport has its massive fan following that draws huge amount of money to the sport. However, this has also lead to the issues of corruption by some greedy professionals and players. In order to better analyze the issues of corruption, a detailed evaluation of the football, boxing and tennis is presented in the report. The report highlights various important incidents of corruption that has spoiled the reputation of the football, boxing and tennis. The incidents of the involvement of FIFAs biggest names in the corruption clearly indicates that corrupti on has developed deep roots and require immediate action to safeguard the interests of audience and the sports itself (Paradiso, 2015). Another popular game, Boxing has also become the hotbed for corruption. Match fixing and betting have assumed the proportions of cancer that will slowly kill the boxing as a sports. The incidents of promoters manipulation every aspect of the game, betting and consumption of banned drugs has put the future of boxing into jeopardy. Tennis also known as gentlemens sports is also not behind its counterparts as far as corruption is concerned. Though, the frequency and magnitude of corruption is less in the tennis, the trend is increasing and that is not good for the sports in general (Holden, 2016). Conclusion From the discussion, it can be inferred that tennis, boxing and football sports are a big phenomenon and assumed a stature that is larger than life. However, its aura is being repeatedly tarnished by corruption and unethical practices. The above analysis of the patterns and latest trends of corruption presents a pessimistic picture about the future of sports in terms of credibility and transparency. It has been observed that the most prolific forms of corruption in the football are related to those individuals or institutions that are vested with the responsibilities of safeguarding the interest of the football. The corruption by FIFA, club owners, match officials are the most common types of corruption in football. These institutes or people have been found involved in bribery, lobbying and using authority for personal gains. Moreover, the likely forms of corruption in football are the involvement of teams players in match fixing in order to enable the bookies to earn huge money. Si milarly, it has been observed that the most common forms of corruption in boxing are match-fixing and betting. Moreover, the emerging forms of corruption in the boxing are the manipulation of players ratings in order enhance players net worth. Lastly, the report presents that the most common forms of corruption is the match fixing that can be attributed to the unfair policies and compensation provided to the low seed players against the huge amount of money the top seed players wins. Further, the emergent form of corruption in tennis is conducted by match referees and umpires by favouring one player over another. References Bean, B. W. (2015). An Interim Essay on FIFA's World Cup of Corruption: The Desperate Need for International Corporate Governance Standards at FIFA. ILSA Journal of International Comparative Law, 98(7), 33-95. Holden, J. T. (2016). Lone-wolf match-fixing: global policy considerations. International Journal of Sports Policy and Politics, 94(18), 1-15. Masters, A. (2015). Corruption in sport: From the playing field to the area of policy. Policy and Society, 34(2), 111-123. Paradiso, E. (2015). Football, clientelism and corruption in Argentina: an anthropological inquiry. Soccer Society, 17(4), 480-495.

Reid Technique of Interviewing free essay sample

The Reid Technique of Interviewing is a method of interrogation and interview that was developed in 1947 by John E. Reid. This method is â€Å"the most widely used approach to question subjects in the world† (http://www. reid. com/r_about. html). According to Reid there are nine steps of the interrogation process that are used, along with training in behavior analysis, to recognize behaviors that may indicate guilt or telling of a lie. The nine steps are: (1) Direct Positive Confrontation Presentation of fact synopsis to suspect; reference to evidence, real or fictional; suspect is told that he is involved in the crime; behavioral observation of suspect; restatement of confrontation, stronger or weaker. (2) Theme Development Transition phases from confrontation; propose reasons that will justify or excuse the commission of the crime; behavioral assessment of suspect to choose proper theme; longest portion of 9 steps. Stopping Denials Both guilty and innocent deny the crime at issue; starts during direct positive confrontation; absence of denials in step two indicates probable guilt; interrogator recognizes and stops denial before it is complete; progress is indicated by cessation or weakening of denials. We will write a custom essay sample on Reid Technique of Interviewing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (4) Overcoming Objections Suspect proposes a reason why he allegedly did not commit the crime; normally offered by only the guilty; indicates progress in the interrogation if given after denials; handled differently than denials by first listening and accepting; proper handling of objections helps overcome the subject’s defenses. (5) Getting the Suspect’s Attention Suspect is on defensive and is tense and confused; the themes will work only is suspect is listening; interrogator reaches peak of sincerity in his speech; physical closeness and use of verbal techniques to command attention; physical gestures of sincerity are used to establish attitude of understanding and concern. (6) The Suspect Quiets and Listens The physical signs of surrender begin to appear; the themes are shortened and lead toward alternatives; establishment of eye contact is most important at this point by verbal and physical techniques; tears at this stage positively indicate the suspect’s guilt. (7) Alternatives Non-threatening to suspect they concern some minor aspect of the crime; gives choice between acceptable reason and unacceptable reason for committing the crime; one alternative is stressed to lead subject to choose the positive alternative; either choice is an admission of guilt. (8) Bringing the Suspect into the Conversation The acceptance of one alternative is reinforced by the interrogator; the suspect is encouraged to talk about aspect of the crime; the use of realistic words is introduced by the interrogator; initial corroboration of the confession is begun; oral witnessing of admissions by two persons. (9) The Confession Reduction of oral statement into written, typed, or electronically recorded form; voluntariness of statement is established along with corroboration of details; suspect’s signing of statement is witnessed by two or more persons.   I feel that everyone is entitled to his or her opinion about everything and we have the right to express it in a constructive manner. Regardless of the technique or method used to interrogate or question a suspect, there is always going to be scrutiny against it by someone. There are always going to be false confessions no matter what technique is used. According to Reid himself, in an article about false confession cases, he states that there are four factors that are prevalent in false confession cases: (1) The suspect is a juvenile; and/or (2) the suspect suffers some mental or psychological impairment; and/or (3) the interrogation took place over an inordinate amount of time; and/or (4) the interrogators engaged in illegal tactics and techniques (http://www. reid. com/pdfs/Falseconfessioncases. pdf). Reid recognizes that false confessions have occurred and will continue to occur but is making the necessary adjustments in his training to avoid this from possibly happening as frequently. The Reid Technique may be under scrutiny by Turvey, but it says a lot about his method when the United States Supreme Court referenced his company and book, Criminal Interrogation and Confessions, in a 2004 court case as being a resource for proper training for investigations. As well as in a 1994 case, Stansbury v. California, that helped the court make a ruling on the outcome of the case (http://law. uark. edu/documents/Judges-Reid-Technique. pdf).