market The main questions concerning market identification are provided in the opening quote of Rudyard Kipling- who, buys what,where, how and why?Regarding the main questions, David Tonks mentioned that market mickle be identified by using a premix of variables which can be grouped into two categories: familiar and behaviour (1995:3).Table1 shows the different types of frequent and behavior variables.The tremgeneral is go for for those variables which define and describe the customers but which do not pick out in a direct way acts of purchase, acquistion or consumption.They therefore answer the question who?.
For instance, TV region is a general variable which may or may not be associated with some aspects of buying,owning, or consumption. Behaviour variables answer the left question- what do land buy and where,when,how and why do they buy it?For instance,usage rate for a particular brand is a behaviour variable since it concerns a particul...If you want to get a full essay, order it on our website:
OrderCustomPaper.comIf you want to get a full essay, visit our page:
write my paper
No comments:
Post a Comment