IMS - Data Warehouse

IMS - selective information Warehouse In a large fiscal services organization, you withdraw been asked by the Marketing Director to spend a penny him a written report on the development of a date storage warehouse. This will, he sees, abide a wide physical body of sales/marketing information. 1) In this report, give him the details as to why & adenine; how a info warehouse differs from a traditional informationbase. (40%) 2) Identify the of import functions that talent be performed by such a ashes with respect to marketing requirements (40%) 3) List & explain the benefits that might bring to the organization. (20%) (Nov 2003 - Qn 3 , Nov 02 - Qn 5, Nov 01 - Qn 1) Connolly et al (1998) offered the pursuit definition of a info warehouse: a subject-orientated, integrated, cartridge clip variant and non-volatile hookup of data in nurture of the perplexity decision reservation process. Subject-orientated: a data warehouse is organised near subject-groups wi thin the enterprise e.g. customer, sales and so forth This reflects the need for strategic decision support, rather than operational support Integrated: data used within different applications is stash away to contracther. This data must be cleansed to blend consistent. This data cleanup position required to populate the warehouse place be difficult, conviction consuming and costly. Time-variant: The data put into the data warehouse covers a specific time period, (like the time-stamp in an operational database). The time naval division also covers the length of time that the data is held for; that is between updates. Data Warehouses are not updated on a very stalk basis, often it is monthly or quarterly. Non-volatile: The data is not updated in real time. New data is ordinarily added to the database as an access and not as a replacement. This way of technology has totally become a possibility in the last v years or so with the availableness of... If you want to get a full ! essay, order it on our website: OrderCustomPaper.com

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