Global Strategy - Thai Airways International

1. Introduction\n Siamese Airways Inter field (abbreviation siamese connection) is the international and national carrier of siamese connectionland. It has regional, domestic and world-wide flights from its headquarters in bang-up of Thailand to different major destinations inside Thailand and around the world. Actually, it was established in 1960 as a marijuana cigarette venture company in the midst of SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands domestic carrier. After it had capital participation partnership with the SAS for 17 years, Thai government resolved to buy out SAS holding. Thai Airways International was Star Alliances particle in 1997 and merge with a domestic airline TAC in 1998. Besides, Thailand was liberated from other nations domination, past changed the produce of the country from Siam to Thailand (Thai stands for immunity and Thailand means Land of the immunity ) in 1238 therefore the companys name means the national ai rline of Thailands Kingdom in each Thai or side (Frynas and Mellahi 2011). The purpose of this report is to collapse Thai Airways International, including external and inseparable environments, business strategy, financial performance, strategic options and recommendations for change.\n\n2. External Environment outline\n2.1. PESTEL Analysis\n2.1.1. semipolitical \nPolitical factors are how and to what degree does Siamese airways intervenes in the preservation. Specifically, political factors complicate areas such as revenue policy, labour law, environmental law, deal restrictions, tariffs, and political stability by Siamese airways Recently THAI airways stated that the growing economy will boost prompt and passengers if Thailand has no political problems.\n\n2.1.2. frugal \nEconomic factors include economical growth, fill range, exchange rates and the inflation rate of THAI airways. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect THAIs court of capital and therefore to what ex...