Coffee Shop Essay

The global transmit of cocoa growing and potable finishedly started with a curious goat and thats what legends say. 9th whizz C Ethiopian goat herder Kaldi drank a concoction do from the beans afterward seeing his ener restoreic goats eat them. The Sufi monks of Yemen in the 15th century were utter to drink it as wellhead. During the 17th century when deep brown berry was introduced to Europe, the popity of cocoa sells followed the same pattern as approximately virulent chocolate crime syndicates around the sweep.It promptly became a venue for raft to congregate, re break throughment views, write poems, plays, and political testaments, conduct agate logical argument transactions, participate in cultural diversify and often relax with a darling book. The popularity of chocolate bewray had served as a mailing address, beca single-valued function some(prenominal) people were fastnesss. When you want to go to exchange impertinents, sh atomic number 18 roots and get advice, you go to a drinking chocolate shop. It has been that focal point for quite some time. chocolate shops had been places of l induceedness of making bloodline deals scientific, literary, political, philosophical, and economic discussions and rase the typical gossip.At the beginning of the 19th century nearly solely java bean exported on the knowledge base mart was produced by European colonies. Two-thirds came from French colonies. But despite the fact that the following(a) century would retrieve what Eric Hobsbawm confabulateed The Age of empire and Lance Davis termed luxuriously imperialism, colonialism would cease being important in java discoverturn. (Though colonies reliablely continued to be vital to the intersectionion of tea and sugar. ) This occurred but at the same time that cocoa consumption rose vertiginously in just now ab out(p) European colonial powers.Coffee was interact unalikely than sugar and rubber in the nineteenth century Age of Empire because its low technological prerequisites meant that an independent unpolished richly endowed with the factors of harvest-festivalion, Brazil, could begin producing on an unprecedented plateful. Cheap fertile vote out and slave labor allowed burnt umber expenditures to drop after 1820 and remain low until the run low quarter of the century creating supply-induced demand. Brazils exports jumped 75 fold mingled with freedom in 1822 and 1899. World consumption grew more than than 15 fold in the nineteenth century.Consumers were non rattling equipment casualty informed because they were farsighted buffered from recognizing the price. If they drank in cafes, they were unaw ar of the lineament of umber they were drinking. As the price of genius sort rose, cafe possessors often immingle in cheaper substitute grades rather than perk up their price. he same seems to pack been avowedly for grocers. Rather than hazard losing their clientele, th ey competed on blends, non on price. They to a fault sought to notice prices constant. Price rises were often not passed on to the consumer. Instead, cheaper blends were used or grocers reduced their acquire leeway.Moreover, as chocolate sipping became customary and direct off habit-forming, it was transformed into a necessity for umteen. As a result, deep brown in the 20th century became price and income inelastic. Thus we atomic number 18 presented with the irony that the international chocolate grocery at the turn of the twentieth century, wiz of the worlds largest commodity markets, was comparatively price inelastic (within in a motiveably large range) at devil the production and the consumption end, though profit-driven moneymaking(prenominal) and industrial intermediaries were extremely conscious of price.In some early(a) words, it was quite imperfect. The Philippine Coffee connection (PCC) says the first coffee maneuver was introduced in Lipa, Batangas, in 1740 by a Spanish Francis terminate monk and short spread to neighboring towns of Ibaan, Lemery, San Jose, Taal, and Tanauan. Batangas owed some(prenominal) of its riches to the coffee plantations in these argonas and Lipa compensatetually became the coffee capital of the Philippines. We atomic number 18 one of the hardly a(prenominal) countries that produces the four varieties of commercial messagely viable coffee Arabica, Liberica (Barako), Excelsa, and Robusta.This is attributed to the countrys climate and colly ranging from the lowlands of southern Luzon to the mountain ranges of the Cordillera and Mindanao. In 1880, the Philippines was the one-fourth largest exporter of coffee beans, and when the coffee eat realize Brazil, Africa, and Java, it became the only source of coffee beans worldwide, PCC says. Our credit daylights as one of the worlds coffee centers lasted until 1889 when coffee rust hit the Philippine shores, coupled with an plant louse infestation. produceion plunged to 1/6th its accepted amount. By then, Brazil had regained its position as the worlds leading producer of coffee.A few of the surviving coffee seedlings were transferred from Batangas to Cavite, where they flourished. Our ranking fell because me very of the coffee growing atomic number 18as like rice handle and salt beds of Las Pinas were eaten by housing and commercial developments. Less area was al stackted to coffee because farmers had shifted to some other cash crops. Todays Coffee is one of the worlds some popular drinks. Some form of address it is the some widely consumed liquid in the world aside from water. Coffees success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensational pleasure.Coffee lovers come to associate the perk up lift of the caffeine with the richness and sweetness of the beverage that delivers it. In our culture, bookstores are withal seen as social, intellectual and fellright hip. legion( predicate) bookstores are a place of connection where people gather and spot one another and talk. The atmosphere in a bookstore typically invites nodes to relax and contrast-surf the shelves. The concept of a bookstore and coffee house is a true conspiracy that leave alone perfectly holds the bookworm psyches and a coffee lover the opportunity to purchase their favorite titles and discover new books patch relaxing and enjoying a cup of coffee.The attach to is then formed because of the said conceptualized idea and inspiration. COMPANY PROFILE The name of the familiarity bequeath be CTB that stands for chocolate, TABLE, BOOK. The federations name was originated from the idea of coffee accede book which means a keystoneed book that is intended to sit on a coffee table or similar surface in an area where guests sit and are entertained, thus animate conversation or alleviating boredom. They tend to be over surfaced and of heavy construction, since there is no press ing need for portability.The Company CTB go out be a combination of dozens of books ready for version and a golden cafe that provides place for bookworms to sip coffee and talk with their friends term enjoying their books. It is a neo type of library and a much more public place for discipline with a twist for having a cafe in it. It is a very raise place for a person who wants to co pass new people who are as well as interested in reading, studying and exploring new things and ideas through books. The cafe is really except an addition to the whole idea.It gives new model to reading. Reading with a cup of coffee or tea with you is a lot better than reading without anything to drink or eat. Its a higher level of coming into a public place to look for interesting books and a cafe with it. TAGLINE Cool your coffee and withdraw it enveloping(prenominal) to your tit and mind. Our tagline represents our traffic in the most promising way. We decided to land it as cool you r coffee, cool meaning call your coffee. Cool because we want it to be mind-teasing and dodgy so that customers leave notice the line and think.Call your coffee and order it in the CTB shop to relax while reading your favorite novels and bring it hand-to-hand to your sum of money and mind. Customers entrust definitely bring it closer to their heart because the coffee goes to the heart and down to the veins of an individual. The heart and the mind as we all know, is really Like Coffee, Table, Books shop, customers get out withstand our line close to their hearts and mind, storage any moment theyve had with us. Every learning they get out earn with what they wipe out read, we are assuring them that they imparting treasure everything we have shared with them forever. headical anestheticization of function The CTB store is locate in 1199 unit 5 fuse flr. Lemon Square Building, Edsa, Munoz Quezon City with the size of 102. 50 square meters. on that point are adequate p arking station and have reasonably priced per square meter. Rental payments as well additional payment will be stated within the leasing toll including the registration of utilities and amenities. BUSINESS DESCRIPTION ken To become the foremost Coffee shop in the local and international application providing the best products and high quality experience. MISSION.To nominate a unique, comfortable and relaxing milieu while enjoying the best hot and frigorific coffee drinks at an affordable price making it perfect. GOALS AND OBJECTIVES To cast up the frequency of customers visitations. To watch positive gross sales growth and increase market share. Increase disgrace sentiency To open new branches of stores nationwide every stratum. To ensure that equipments used for glacial and hot coffee drinks are well-maintained and in good condition. Develop new products and innovate go yearly. Develop an increase in sales while achieving a status quo state and decrease in trade expenses. To hammer a cozy and relaxing ambiance. To give seminars and dressings to employees and retain their Standard Operating Procedures. To amend promotional activities and advertisements quarterly To listen and implement feedbacks, suggestions and opinions of customers for the improvement and betterment of the agate line. COMPANYS FORM OF ORGANIZATION The company CTB is a sole possessor type of dividing line because the owners base exercise is to generate profit. A sole proprietary is a contrast owned by a single individual.This sole owner is prudent for the entire line of descent and accepts love responsibility for the logical arguments liabilities, as well as its income. Unlike other legal structures, the sole proprietary requires little paperwork and is subject to few blood line restrictions and regulations. ? Characteristics of mend Proprietor Management and Control A sole proprietorship is operated by a single individual thus, the sole pro prietor has exclusive palmment and subordination of the business. individual(prenominal) Liability A sole proprietor is personally liable for all obligations and debts of the business.Thus, the business as get dresseds and personal assets of the sole proprietor are subject to the risks of the business. Moreover, in California, if the owner is married, the warlike community property is at risk and subject to attachment by creditors. If the business is conducted under(a) a name which does not show the owners title or implies the existence of additional owners, the owner is required to file a delusive name certificate and publish a notice in the newspapers. Capitalization on that point are no rules governing capitalization of a sole proprietorship. Continuity of macrocosmThe sole proprietorship continues as long as the sole proprietor desires to operate the business and is legally competent. If the business owner is adjudged legally incompetent, becomes incapacitated, or dies, the sole proprietorship ceases to exist. An owner may sell the business as he or she chooses. taxation A sole proprietor is taxed on business income and may deduct allowable business expenses on his or her personal income tax return. ? Advantages of Sole Proprietor swooning institution The validation of sole proprietorship business is very easy and simple.No legal formalities are compound for setting up the business excepting a license or permission in accepted cases. The enterpriser with initiative and certain amount of capital give the sack set up such form of business. figure motivation The entrepreneur owns all and risks all. The entire profit goes to his pocket. This motivates the proprietor to put his heart and soul in the business to earn more profit. Thus, the direct relationship between effort and reward motivates the entrepreneur to manage the business more efficiently and effectively. repair have The entrepreneur foreshortens all decisions change the busine ss.He chalks out the plan and executes the same. His look are on everything and everyone. there is no setting for laxity. This results in better control of the business and ultimately leads to efficiency. Promptness in decision-making When the decision is to be taken by one person, it is sure to be quick. Thus, the entrepreneur as sole proprietor can arrive at quick decisions concerning the business by which he can take the advantage of any better opportunities. seclusion Each and every tantrum of the business is looked after by the proprietor and the business secrets are known to him only. He has no legal obligation to publish his accounts.Thus, the precaution of adequate secrecy leaves no scope to his competitors to be aware of the business secrets. tractableness in subprograms The sole proprietorship business is undertaken on a grim scale. If any change is required in business operations, it is easy and quick to bring the changes. Scope for personal touch There is scope for personal relationship with the entrepreneur and customers in sole proprietorship business. Since the scale of operations is small and the employees work under his direct supervision, the proprietor maintains a harmonical relationship with the employees.Similarly, the proprietor can know the tastes, likes and dislikes of the customers because of his personal rapport with the customers. Inexpensive formation and focus The cost of formation of a sole proprietorship is the minimum because no cost is involved in its formation excepting the license fee in certain cases. The management of the business is also chinchy as no redundantists are commonly appointed in various operable areas of the business which is the added advantages. Free from Government control Sole proprietorship is the least adjust form of business.Regulated laws are or so negligible in its formation, day-to-day operation and disintegration. Easy dissolution Like that of formation, the dissolution of the sole proprietorship is also very easy. Since the proprietor is the supreme authority and no regulations are applicable for closure of the business he can dissolve his business any time he likes. socially desirable New and small entrepreneurs can take up business on small- scale basis. There will be no scope for concentration of wealthiness in few hands. Sole proprietorship continues its operation in almost severally and every area of business practise and caters to the need of the society.Further, it provides ample opportunities for large-scale self-employment for plain and less skilled personnel. Thus, it is socially desirable. PRODUCTS AND service CTB will cleft its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso dri nks, brewed coffee, as well as some refreshment beverages will be sold in the coffee shop.CTB will also offer its clients, cookies, muffins, sandwiches and bread. On the other hand, the store offerings will be supplemented by small range of books, magazine and other references that customers can read while drinking coffee. PRODUCTS burnt umber AND ESPRESSO Regular Coffee Americano Cappucino Macchiato * fan & Hazenut Caffe caffe latte Caffe mocha ICED COFFEE Iced Americano Iced Cappucino Iced Macchiato *Caramel & Hazelnut Iced Latte Iced Mocha Latte NON COFFEE vitriolic DRINKS Hot hot chocolate Hot vanilla extract NON COFFEE stock-still DRINKS Chocolate Mocha vanilla Cookies and plectron Hazelnut baked GOODIESSandwiches and Breads Muffins Cookies Croissants Donuts PRODUCT RESEARCH AND DEVELOPMENT The Product Research and Development Plan of CTB will provide a clear framework of challenging targets for the consumer over the next years. strategic view of the needs and op portunities to achieve outcomes that visualize the expectations of industry will be the describe to the success of this plan. Within the next two years, the company was expected to branch out in different areas of Metro manilla paper and other provinces. As seasons change, CTB will be offering products that will enhance sales and satisfy its customers desires.During summer months, CTB will support lower hot beverage sales with frozen coffee drinks, as well as soft drinks, and other cold beverages. CTB will also have special beverages during holiday seasons. The CTB will carry a variety of quality products that will modify to provide full service pitch shot to espresso stands and coffee houses that will be offered 1 year after the store was established. The companys underlying philosophy in selecting products is to choose lines that will bring pursuant(predicate) quality, competitive prices, and product satisfaction to our customers. lay securities industry CHARACTERICTICS CH ARACTERISTICS PRIMARY SECONDARY LOCATION Nearby aim/offices and establishments Nearby residents of rule 1 and 2 of Quezon City come along 16-35 36-59 GENDER phallic and Female Male and Female OCCUPATION Students/ Company employees Entrepreneurs precondition Middle screen Upper Class TYPE OF BUSINESS ESTABLISHMENT Schools/ Company offices Commercial Buildings and Banks SURVEY QUESTIONS 1. Age_________ Gender _________ demarcation _________ 2. How often do you visit a coffee shop within a month? o 1-2 o 3-4o 5-6 o 7-more 3. How many cups of coffee do you consume in a day? 1 cup per day 2-3 cups per day Greater than 3 cups per day (How many? ) 4. What kind of coffee do you usually buy/order? Regular coffee Espresso Latte Iced Coffee Other____ (specify) 5. Which snacks do you regular purchase? Donut Muffin Cookies Sandwiches taproom slices Pastries Other________(specify) 6. How much do you spend in each month in coffee shop? Maximum 1000 stripped 100 Average 350 Sum 1,400 7.What is the reason why do you want to go to a coffee shop? To eat stress To study/read accessible gathering Drinking habit Others_______(specify) MARKET SIZE AND TRENDS Coffee is the drink of alternative for many people crosswise the world which is the reason why coffee shops are so popular. People love coffee, so many small business people capitalize on this by start up coffee shops. Some coffee shops provide Internet access so that people can use their laptops while they enjoy their coffee. This is especially helpful for nimble students on the go.The coffee shop prune continues because there is a huge demand for it. If you took a road trip across America, you would find coffee shops on just about every corner. While the biggest and most well-known chain is Starbucks, you will also see many mom-and-pop coffee shops or small coffee shop stands. regular(a) gas stations sell coffee to truckers and other travelers on the road. Br azil has by far the most coffee drinkers worldwide, so you will certainly notice that the coffee shop reduces are very popular in Brazil. Some people even say that they can smell the flavour of coffee in the air.Coffee with no sugar or added creamers has no calories, and coffee shops have come up with the trend of offering many coffee drinks and treats that are low-fat. Our generation grew up thinking of coffee as a morning armguard and after dinner drink for adults only. The 18-24 year old group has a different view of coffee, thanks to the coffee shop culture. Where older generations gathered at the local soda shop, these kids made the local coffee shop their afternoon hangout. Starbucks and other local chains improved their coffees with flavors, sugar and many creams.This makes their coffee more appealing to the junior crowd. As those kids graduate from high school and fly the coop on to college, theyre decision that their love of coffee moves along with them. merchandise S TRATEGY CTBs marketing system will be focused at get new customers, retaining the existing customers, getting customers to spend more and come back more often. Establishing a loyal customer base is of a paramount vastness since such customer core will not only generate most of the sales but also will provide favorable referrals. PRODUCT LINE. COFFEE NON COFFEE HOT DRINKS NON COFFEE FROZEN DRINKS FOOD Iced Coffee Hot Chocolate Chocolate Sandwiches and Breads Latte Hot Vanilla Mocha Muffins Frap Vanilla Cookies Espresso Cookies and Cream Croissants Hazelnut Donuts POSITIONING The company will be positioned as a brand providing high quality products at fair(a) prices for busy, mobile people whose time is already at a premium, but desires novel beverages in a welcoming space that fosters a warm, comfortable and professional environment. statistical distribution CHANNEL Distribution channels move products and services from businesses to consumers and to other busines ses. Given the grandness of distribution channels along with the trammel resources generally available to small businesses it is curiously important for entrepreneurs to make a narrow assessment of their channel alternatives, because an effective channel of distribution strategy is also a major contributing factor for the success of any business entity to be established. gross materials will be purchased from the suppliers and then delivered to the house of the sole proprietor for storage. The ingredients needed for the production of the final product are made available at the food drop dead processed into a final product to be served to the customers. The proposed business can offer and acquire sales directly from the market because it has the advantage of having the direct contact with the consumer. publicize AND PROMOTIONS We would adopt the following promotion strategies o Loyalty card game.o Coffee Feedback Cards o Refills only half the price o Coffee tasting item promot ion o Seasonal product promotion o Meal-Focused Promotions o allow Complementary Services and Products o crisscross Advertisements in different designated locations o fond Net on the job(p) (engage fans in twitter, Facebook, Youtube and other photo share sites. ) MANAGEMENT PLAN Background and primary responsibilities of the management team In any business, employees have important roles in an system towards achieving the businesss goal.The management aspect of COFFEE,TABLE,BOOK or CTB is composed of proposed techniques and strategies that will be used for the improvement of its employees. These can be done through proper hiring and training of workers. Every employee have their specific duties and responsibilities in building up a business. There will be a designated work and section for each of them in a period of time. The shuffling of assigned tasks are expected for the employees versatility and for them to be an effective, efficient and knowledgeable about their jobs.With proper utilization of its resources, it would be sure that the company will way out its expected return of income. The success of this fancy lies on the efficient and effective use of human resources in the following functions of management such as planning, organizing, directing and controlling. The top management of the business shall carry out its responsibilities by governing its employees and being responsible in taking in to actions the policies of the company. Also, they will be in charge of monitor and supervising the trainees and former employees as well.It is very substantial to know the capacity and cleverness of the people working inside the organic law and their manner of interrelationship with other employees as well as with the management. A jitney will look after the employees and will assure that every employee are working and striving for the business standards.Overall, every person shall work effectively and contribute skills in order to achieve success of t he organization. CTB Coffee,Table,Book pic by Busita, Lorica R. Dionco, Criselda Marie A. Dumencel, Roshell B. Reyes, Jenny Lyn M. Rivera, Juvia Katte M.