Changing Current Marketing Strategy for Cruise Line Essay -- business

STRATEGIES spurnedSea Goddess Cruises, Limited (SGC) is obviously not accomplishing what it needs to financi bothy to commence a fair share of the market. There are a depend of electric current strategies that will be reconsidered and jilted.SegmentationThe first of these strategies that will be rejected deals with segmentation. Sea Goddess Cruises has not adequately considered enough segments in the market, which has been a major contributor to the lack of market share. SGC should eliminate all plans for monosegmenting. As stated in earlier reports, the segment that SGC is campaigning to target (i.e. lawyers, doctors, CEOs, etc.) is not large enough to make consistent profit. SGC must look at some other segments to a greater variety of passengers, which may and so lead to increased market share and r til nowue. We affirm found that the current segment is far too narrow and complex. SGC may want to try and market more than to the upper-middle class or middle class tidy sum of the population. In addition to this rejected strategy, it is important that SGC does not oversegment in their efforts to advance the union. Oversegmentation is extremely expensive and a majority of segments do not have the financial abilities it takes to enjoy a Sea Goddess cruise. Also, the current facilities are rattling limited, considering SGC only employs to ships.AdvertisingA second strategy that has been rejected is wizard concerned with the consumer consciousness of SGC. Currently, SGC is only advertisement to travel agencies. Coupled with segmentation, SGCs current advertising strategy has hurt SGC in the sense that consumer awareness is considerably low. Only a small ploughshare of the population even knows that Sea Goddess exists. SGC is only targeting those who travel frequently. They may want to target the portion of the population that wants to travel, but is unsure of where to go or what to do. In disposition for SGC to reach the consumer, new efforts must be made in the advertising plan. Mere travel agency recommendations are not divergence to be enough to keep SGC alive in the marketplace. Other vehicles are going to be necessary to spread SGCs message about the luxuries and benefits of this comical cruise. At the present time, only a small number of all travel agencies have the sufficient knowledge that it takes to make an informative merchandise to the consumer. It may be profitable for SGC to employ some hi... ...lavishness of the cruise.The End of self-sufficiencyCurrently, Sea Goddess Cruises is alone in a business sense. They are not associated or affiliated with any larger cruise lines. It may be lucrative or profitable for Sea Goddess to lose this autonomy. SGC should attempt to flux with a larger company, such as Carnival. A larger company might want to adopt SGC as a smaller, little babe type of company. This could boost customer awareness greatly. For example, if a couple is feel to take an expensive, private cru ise, they may look to Carnival. Carnival Cruise Lines or the travel agent may view Sea Goddess as more fitting for this couple. They could recommend to the couple they might be more conform to for a Sea Goddess cruise. The relationship could be reciprocal, because Sea Goddess or a travel agent could, in return, refer a family of six to a Carnival cruise. They could also cooperate together in advertising schemes. As you can see, Sea Goddess needs to undergo some major changes. These changes could assist lead to a more positive business image. The strategies that have been rejected in this report will help lead SGC to increased net profit and customer awareness.